Mumbai, April 14: Shringar House of Mangalsutra Limited has unveiled an expansive collection of over 3,000 new designs ahead of Akshaya Tritiya 2026—marking the largest seasonal launch in the company’s history.
The new collection includes more than 2,000 designs in 22K gold and over 1,000 designs in 18K gold, catering to the diverse and evolving needs of India’s jewellery retail landscape.
Akshaya Tritiya continues to be a key growth driver for the gold jewellery industry, supported by strong cultural sentiment and long-term investment appeal. Despite fluctuations in gold prices, consumer demand remains resilient, with a growing inclination towards value-driven and purposeful purchases. Buyers are increasingly opting for lightweight, affordable, and design-led jewellery that offers versatility and everyday wearability, as opposed to heavy, occasion-specific pieces.
This shift is particularly evident among younger consumers, who are gravitating towards contemporary and modular designs, while traditional styles continue to hold relevance in core markets. Retailers are responding by focusing on curated, design-forward collections that balance aesthetics with price sensitivity.
With the wedding season approaching, consumers are also making earlier purchase decisions. While southern India remains a stable market, western and central regions such as Maharashtra, Madhya Pradesh, and Gujarat are emerging as key growth hubs, driven by organised retail expansion and heightened design awareness.
The mangalsutra category itself is undergoing a transformation—from a traditional bridal ornament to a lifestyle-led, daily wear essential. Consumers are increasingly choosing minimal, modular, and contemporary designs that seamlessly blend tradition with modern aesthetics.
Commenting on the launch, Chetan Thadeshwar, Chairman & Managing Director, Shringar House of Mangalsutra Ltd., said,
“The Indian jewellery industry is at a pivotal inflection point, and we are committed to leading from the front. Our latest curation is not merely about scale, but about defining the future direction of the category. We are witnessing a clear shift in consumer preferences towards design-led, versatile jewellery, particularly within the mangalsutra segment, which is increasingly evolving into an everyday essential. At Shringar, we have consistently focused on staying ahead of market trends—not just responding to them, but actively shaping them through innovation and design leadership.”
As a trusted manufacturing partner to leading jewellery retailers across India, Shringar continues to benefit from the shift towards organised and certified players, driven by increasing consumer preference for quality, transparency, and assured gold standards.
