Apr 22: SaveIN, one of India’s fastest-growing fintech platforms that transformed affordability in India’s healthcare and wellness ecosystem through its flagship Pay Later product, has announced its expansion into the premium sleep and home wellness category through a partnership with Duroflex, India’s fastest-growing and most trusted sleep solutions brand. Through this collaboration, customers across Duroflex‘s experience centres and retail network spanning 50+ cities can access mattresses, beds, furniture, and sleep accessories while paying in easy EMIs via a 30-second digital approval process. The entire journey is paperless and completed in-store, with no separate application required, allowing customers to move from selection to purchase without delays.
For SaveIN, this move marks a significant evolution, as the company applies its proven, paperless financing infrastructure to India’s premium sleep and wellness market. With a 3-in-1 financing model including a Bank pre-approved base of over 5 crore customers, multiple NBFCs and Credit Cards, SaveIN aims to remove financial friction from high-value sleep and wellness purchases — a category increasingly recognised as central to health, productivity, and modern Indian living — as against other BNPL products that typically focus on low-value purchases.
Having built scale and trust by enabling instant credit for elective and lifestyle healthcare at over 7,000 partner locations, SaveIN is now extending the same ease and speed to premium sleep solutions, in line with the platform’s mission to help consumers act on purchase intent without postponement.
“We began by making healthcare accessible; now, we’re making restorative sleep and premium wellness an immediate reality for every Indian home,” said Gaurav Luthra, Co-Founder and Chief Business Officer, SaveIN. “Expanding to high-value categories like sleep solutions is a natural progression of our vision. We have built highly scalable infrastructure for a smarter way to pay for everything that defines a high-quality life. By removing the financial friction from premium sleep and wellness choices, we are helping millions of Indians say ‘yes’ to their aspirations today — and we will continue to onboard all top brands on SaveIN Pay Later.”
Commenting on the partnership, [Sudhanshu Krishna, Chief Sales Officer, Duroflex] said: “Today’s consumers understand the profound connection between quality sleep and overall wellbeing, and they are clear about investing in it. Yet, traditional financing often introduces friction at the most critical moment of decision. SaveIN‘s digital-first credit model helps convert high-intent browsing into confident purchases. The 100% paperless journey aligns seamlessly with our own commitment to a modern, customer-first retail experience — enabling a smoother path to better sleep for every Indian.”
Headquartered in Gurugram, SaveIN is rapidly positioning itself as the preferred financial partner for India’s aspiring consumers. By capturing high-ticket, high-emotion categories such as healthcare and premium sleep wellness, the platform is strengthening its presence across aspiration-led spending — moving closer to its vision of becoming the country’s most versatile and trusted Pay Later solution.
