Global, April 22: Samsung has announced a global collaboration with 20th Century Studios to celebrate the upcoming theatrical release of The Devil Wears Prada 2, unveiling a custom campaign spotlighting the Galaxy S26 Ultra and its advanced AI-powered features.
The collaboration brings together cinema, fashion, and mobile innovation through a series of creative activations, including a custom film spot featuring Helen J. Shen as her character “Jin,” who uses Circle to Search with Google on the Galaxy S26 Ultra to seamlessly handle a high-pressure, last-minute request from Miranda Priestly.
Galaxy S26 Ultra Takes Center Stage on the Red Carpet
As part of the global premiere activation, the Galaxy S26 Ultra made its red-carpet debut at the The Devil Wears Prada 2 World Premiere, showcased as the first-ever Runway Cam #withGalaxy experience.
The device was used to capture professional-grade, cinematic footage of celebrity attendees, delivering social-media-ready visuals with enhanced clarity and production quality. Guests including Heidi Klum, Paige DeSorbo, Hannah Berner, Helen Shen, and Winnie Harlow participated in the Galaxy S26 Ultra photo experience, highlighting its imaging capabilities in a high-fashion setting.
Influencer and Team Galaxy member Haley Kalil (@hayleebaylee) also took part in the activation, showcasing the device’s features on social media, including Circle to Search with Google.
“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley Kalil. “Seeing those worlds collide on the red carpet has been an amazing experience.”
AI-Powered Features at the Core
Samsung and Google jointly highlighted Circle to Search with Google, positioning it as a key feature of the Galaxy S26 Ultra, enabling users to quickly search, explore, and act on information in real time—especially in fast-paced, high-stakes environments.
The campaign demonstrates how Galaxy AI capabilities enhance productivity, creativity, and everyday decision-making through intuitive mobile experiences.
Fashion Meets Technology Collaboration
The partnership includes a series of cinematic campaign spots set in the Devil Wears Prada universe, showcasing how Galaxy S26 Ultra’s AI tools support modern lifestyle needs while integrating seamlessly into fashion and entertainment culture.
