Aug 05: Following the recent successful launch of Ghadi Rapid Wash, RSPL Group has unveiled its latest campaign to drive awareness around the liquid detergent for bucket washing among Indian households. The campaign continues the brand’s efforts to encourage consumers to choose a modern laundry solution that fits seamlessly into their everyday washing routine.
The film thoughtfully captures the evolution of laundry practices in Indian homes, beginning with a nostalgic black-and-white portrayal of traditional bucket washing before seamlessly transitioning into a vibrant world of colour, symbolising a fresh and effortless approach to everyday laundry with Ghadi Rapid Wash. Bringing the brand’s promise of Reshe Reshe Mein Jaata, Dhulai Farrata to life, the campaign showcases how Ghadi Rapid Wash delivers powerful cleaning with a liquid detergent specially designed for the bucket-washing habits of millions of Indian households.
Ghadi Rapid Wash combines the trusted cleaning performance of Ghadi with the convenience of a liquid detergent. Powered by Rapid Release Technology, it dissolves quickly in water, reaches deep into fabric fibres and helps remove tough stains with less scrubbing. Designed specifically for bucket washing, it offers an easy and affordable laundry solution at ₹85 for 900ml, for Indian households.
Commenting on the campaign, Anuj Goyal, Senior Vice President – Sales, Marketing and Distribution, Soaps and Detergent (S&D) Business, RSPL Group, said, “The launch of Ghadi Rapid Wash marked an important step in our journey to redefine bucket washing for Indian households. With this campaign, we are bringing that promise to life by showcasing a simpler and a more practical way to do laundry. Our film reflects the evolving needs of today’s consumers while reinforcing our commitment to making modern and effective laundry solutions accessible to every household.”
Staying true to its timeless promise of ‘Pehle Istemaal Karein, Phir Vishwas Karein’, Ghadi continues to remain a trusted choice for Indian families and evolve alongside the needs of consumers while delivering trusted cleaning solutions.