SAN FRANCISCO, Oct 28 –Ridgeview Partners LLC (“Ridgeview”), a growth-oriented technology private equity firm, today announced the completion of the acquisition of Pinewood Technologies Group plc (“Pinewood.AI”), a leading cloud-based, AI-first, full-service technology provider to automotive retailers and OEMs.
Pinewood.AI is redefining how automotive retailers run their businesses. Its platform unifies mission-critical software for sales, aftersales, accounting, CRM and data analytics into a single cloud-based, AI-first, system of record for dealers and OEMs.
“The entire Pinewood.AI team and I are excited to work with Ridgeview,” said Bill Berman, Chief Executive Officer of Pinewood.AI. “Their deep technology expertise and commitment to long-term growth will help us accelerate our roadmap, enter new markets, and deliver even greater value to our customers.”
“Pinewood.AI has been a true partner in reshaping how our stores operate,” said Bryan DeBoer, Chairman and CEO of Lithia & Driveway. “Our teams in the U.K. are already experiencing what an AI-native dealership platform can do for our people and our customers. As we bring Pinewood.AI to North America, we look forward to building alongside Bill, Ridgeview, and the entire team for many years to come.”
“We could not be more excited to partner with Pinewood.AI to power the next-generation dealership,” said Michael Hulslander, Co-Founder and Managing Partner of Ridgeview. “Pinewood.AI’s modern, end-to-end, AI-first platform is uniquely positioned to help dealerships reach their full potential.”
“With the transaction complete, our focus turns to investing behind Pinewood.AI’s next phase of growth,” said Hilton Romanski, Co-Founder and Managing Partner of Ridgeview. “Moving forward, we will help Pinewood.AI accelerate its expansion across North America, invest in data and AI-driven innovation, and deliver value for customers and partners across all of its markets.”