Vijayawada, Apr 17: Rasa Silver Jewels, the Bengaluru-born brand redefining what silver can be, has arrived in Vijayawada, marking a significant moment for a city where jewellery is deeply tied to identity, tradition, and personal expression.
The store brings a story of the full Rasa universe with over 15,000 designs that span the breadth of a woman’s life—the bridal set she has imagined for years, the festive piece she reaches for every season, and the everyday jewellery that quietly becomes her signature. Each piece is crafted in 925 silver with the detailing and finish of fine gold jewellery – from uncut Kundan glasswork, gemstone-studded forms, and temple-inspired silhouettes to the classic Polki, Jadau, and Navaratna styles, every one is shaped by skilled artisan hands. Every piece in this store is made to be worn — not waited for, not stored away, not saved for someday.
Commenting on the expansion, Manan Bohra, Co-founder of Rasa Silver Jewels, said, “For us, it has always been about the emotion of jewellery and how it makes you feel when you wear it—and if that feeling can be preserved, there’s no reason it should be restricted by price. Luxury should never feel intimidating. Vijayawada, with its deep-rooted cultural connection to jewellery, feels like a natural extension of this belief, where tradition and personal expression go hand in hand. As we grow into new markets, our focus remains clear—to make design-led, craftsmanship-first jewellery more accessible, while staying true to its meaning, quality, and intent.”
Rasa is for every woman who has ever paused in front of a mirror and imagined more. It is a new kind of Legacy. The belief that true luxury was never about rarity, it was always about resonance. About the way a piece rests against your skin and quietly becomes a part of your story. About the confidence that blooms when you catch your reflection and see not just ornamentation, but expression. About a woman choosing herself—not someday, but today. That is the legacy Rasa is building, one city, one piece at a time.
Vijayawada is not just Rasa’s next city, it is a statement. Expanding into the Andhra–Telangana belt is a natural step, a declaration of intent: that beautifully made, thoughtfully designed silver jewellery belongs in every city, every home, and eventually, every corner of the world.
