VICTOR, N.Y., April 28 — ProNatural Brands today announced continued strong growth and expanding market momentum as demand rises for safer, more sustainable cleaning and disinfecting solutions.
Founded in 2012, ProNatural Brands has established itself as a leader in the natural cleaning category, with its patented formula trusted by more than 3,000 national restaurant locations and hundreds of commercial operators across the United States.
In the third quarter of 2025, the company expanded its strategy to bring professional-grade products directly to consumers. Within six months, three ProNatural products launched on Amazon with Prime eligibility, extending the reach of its LEXX® and Forged High-Test™ brands and making its solutions accessible nationwide.
Early consumer response has exceeded expectations. The LEXX® Ready-to-Use Liquid Food Contact Surface Sanitizer & Cleaner sold out in under 30 days and has received consistent five-star reviews from verified purchasers, citing effectiveness, safety, and ease of use.
Customers have praised the product for its chemical-free formulation, convenience, and reliable performance as an all-in-one cleaning solution.
In addition, LEXX® has emerged as a primary source in more than 10 Google AI Overview results for high-value search terms such as “NSF Category A1, D2” and “food contact sanitizer for daycare,” generating meaningful organic visibility and validating the company’s digital content strategy.
Momentum is also building across the broader product portfolio. Forged High-Test™ Extra Heavy Duty Rust Remover is on track to sell out, while the company’s Quart Line expansion, including Fruit & Vegetable Wash, Sanitizer, Disinfectant, and Multi-Purpose cleaner, is in various stages of launch. These additions are expected to increase ProNatural Brands’ Amazon offerings from three to seven products in the coming weeks.
The company is also seeing growing interest from commercial cleaning companies and distributors. In response, ProNatural Brands continues to invest in research and development to enhance its patented technologies while scaling manufacturing and distribution capabilities to support long-term growth.
“ProNatural Brands is uniquely positioned at the forefront of the transition to safer, more sustainable cleaning solutions,” said Rick Aab, Founder and Chairman of ProNatural Brands. “With a clear mission, differentiated technology, and expanding market presence, we are confident in our ability to capitalize on these favorable trends and deliver long-term value.”
