Apr 23: Plum, one of India’s most loved skincare brands, has partnered with Kalyani Priyadarshan, a celebrated actor known for her work across Malayalam, Tamil, and Telugu cinema. The partnership is another manifestation of Plum’s core belief: great outcomes are built on the right chemistry.
At Plum, chemistry goes beyond formulations – it’s about how ingredients come together, how products are experienced, and how the brand connects with its consumers. In many ways, it mirrors filmmaking, where the difference between ordinary and superhit is needed more than just the ingredients – it’s the chemistry that turns something simple into a superhit. The creative expression of this partnership revolves around this core idea.
Commenting on the partnership, Shankar Prasad, Founder & CEO of Plum, said, “Chemistry is at the heart of everything we do at Plum – from our formulations to the way we build connections with our Plumsters. With Kalyani, the alignment felt natural. She brings authenticity, intent, and a deep involvement in getting every detail right on set, which makes this partnership especially exciting for us.”
Speaking about the partnership, Kalyani Priyadarshan said, “For me, chemistry is about what you put in – the effort, the consistency, and the intention behind it. That’s what makes outcomes meaningful. What I appreciate about Plum is how it keeps things simple and honest, while focusing on what truly works. I’m excited to be part of a brand that shares this mindset.”
The partnership will spotlight Plum’s hero skincare products, including its widely loved Niacinamide & Rice Water collection, and will be amplified through regionally relevant storytelling across Indian markets.
