Bengaluru, 05th October 2026: Phoenix Mall of Asia, Bengaluru, a leading destination for luxury retail, dining and experiences, today launched Phoenix Festival 2026, a three-month celebration of shopping, music, fashion, food and entertainment. Inaugurated by actor Divyenndu Sharma, the festival runs through December, bringing together the spirit of India’s festive season through immersive experiences, live performances and curated celebrations, including the mall’s third anniversary festivities.
Adding star power to the opening celebrations, Divyenndu Sharma took centre stage at the inauguration. Known for his memorable performances in Pyaar Ka Punchnama, Mirzapur, The Railway Men and Madgaon Express, the actor brought a touch of glamour to the launch, setting the tone for a season of entertainment, fashion and festive experiences at the destination.
Combining the grandeur of India’s festive season with Bengaluru’s appetite for new experiences, Phoenix Festival sets the stage for concert nights, festive outings, fashion discoveries and celebrations with friends and family. Spectacular festive décor and themed installations form the backdrop to special brand showcases, festive collections, culinary experiences and interactive activities. The programme evolves across the three months, with each phase bringing a fresh festive atmosphere to the mall.
The entertainment lineup features Rajesh Krishnan live in concert, The Unplugged Club’s tribute to Arijit Singh and Vipul Goyal’s stand-up comedy show. The Unplugged Club brings an intimate, candlelit setting for live music and audience singalongs, while Vipul Goyal adds his observational humour to the programme. Dandiya Nights brings festive dressing, music and dance into the celebrations.
Adding to the excitement, Phoenix Mall of Asia’s third anniversary celebrations feature a Mall Anniversary Run, luxury fashion show, live musical events and an anniversary party. Spanning fitness, fashion, music and nightlife, the programme marks three years of the destination’s journey with Bengaluru and celebrates the visitors, brands and partners who have been part of it.
Across the festive quarter, visitors can explore occasion wear, new collections, gifting and shopping offers across categories. Special brand experiences and showcases complement the retail programme, while festive flavours and curated dining experiences bring the mall’s restaurants and cafés into the celebrations. Interactive family activities and immersive installations add to the experience throughout the destination.
Speaking at the launch, Ritu Mehta, Director Marketing – South & Pune Malls and Centre Director – Phoenix Mall of Asia, said, “Phoenix Festival reflects our goal to establish Phoenix Mall of Asia as a destination for exceptional festive experiences in Bengaluru. Drawing on our luxury retail portfolio, diverse dining offerings and curated entertainment, the festival brings the season’s celebrations together on a grand scale. Our third anniversary adds particular significance to this edition, celebrating the relationships we have built with our visitors, brands and partners, and our continued commitment to bringing distinctive experiences to the city.”
The launch marks the beginning of a festive calendar spanning October to December, as Phoenix Festival 2026 invites Bengaluru to make room for three months of grand celebrations, festive discoveries and the good things in life.