New Delhi, July 6: Versuni India, home to Philips Domestic Appliances, successfully concluded the OneChef Biryani Premier League with a grand finale held at Vijay Sales, Hyderabad, bringing together food lovers, creators, media and culinary enthusiasts to celebrate India’s rich and diverse biryani heritage.
The event was graced by celebrity chef Ranveer Brar and popular Telugu actor Tejaswi Madiwada, who joined the celebrations and unveiled India’s Favourite Biryani, following weeks of nationwide voting and enthusiastic participation from consumers across the country.
Launched as a first-of-its-kind celebration of India’s iconic dish, the OneChef Biryani Premier League invited consumers to vote for their favourite regional biryani while highlighting the inspiration behind OneChef by Philips, the all-in-one cooking appliance designed for the versatility of Indian cooking.
The campaign witnessed participation from creators, food communities and city pages across the country, fuelling regional pride and friendly rivalries as consumers voted for their favourite among Hyderabadi, Awadhi, Kolkata, Bombay, Sindhi, Kashmiri, Kanpuri, Bangalore and Goan Fish Biryani. The grand finale marked the culmination of this nationwide celebration, with Hyderabad’s Dum Biryani being crowned India’s Favourite Biryani.
Speaking on the occasion, Pooja Baid, Chief Marketing Officer, Versuni India, said,
“The OneChef Biryani Premier League was more than just a celebration of India’s diverse biryani traditions it was a celebration of the deep emotional connection people share with food. Every region has its own biryani story, shaped by culture, memories, and local pride, and the overwhelming response from consumers showed us just how meaningful those stories are. We are proud to have created a platform that brought these emotions to life while showcasing how OneChef by Philips is designed around the way India truly cooks, connecting with consumers through the dishes they love most.”
Commenting on the finale, Chef Ranveer Brar said,
“Biryani is one of India’s most loved dishes because every region has made it its own. It has been wonderful to witness the passion with which people supported their favourites. The OneChef Biryani Premier League has celebrated not just a dish, but the traditions, techniques and stories that make Indian cuisine so special.”
Mr. Nilesh Gupta, Director, Vijay Sales, said,
“At Vijay Sales, we are delighted to partner with Versuni India for the grand finale of the OneChef Biryani Premier League, celebrating India’s love for food and smart cooking technology. The overwhelming response reflects the growing preference for smart kitchen solutions like OneChef by Philips. Having Chef Ranveer Brar as the face of the event made the celebration more memorable.”
The grand finale also offered attendees an opportunity to experience OneChef by Philips through live product demonstrations, showcasing how the appliance enables multiple cooking techniques in a single device, making it easier to recreate a variety of regional recipes at home.
With the successful conclusion of the OneChef Biryani Premier League, Versuni India continues its commitment to creating meaningful consumer experiences that celebrate India’s culinary heritage while driving innovation inspired by the everyday realities of Indian kitchens.