New Delhi, April 15: Perspective with Parthiv, hosted by Parthiv Neotia, has released its latest episode featuring Abhishek Khaitan, Managing Director of Radico Khaitan Limited. The episode offers in-depth insights into India’s evolving alco-beverage landscape, the shift toward premiumisation, and the complexities of building brands in a highly regulated market.
In the conversation, Abhishek Khaitan reflects on Radico Khaitan’s journey from a challenging phase in the late 1990s to becoming one of India’s leading spirits companies. He highlights how the company focused on building its own brands despite financial constraints, and how sustained investments in distribution, product development, and consumer understanding have driven long-term growth.
Khaitan emphasises that brand-building in the alco-bev sector extends beyond conventional advertising, relying heavily on packaging, blend quality, and strong on-ground consumer engagement. The discussion also explores the growing shift from mass consumption to premium experiences, with Indian consumers increasingly opting for higher-quality and more refined products.
He further notes the rising popularity of white spirits, evolving preferences among younger consumers, and the emergence of categories such as tequila in urban markets. Addressing industry challenges, Khaitan sheds light on the complexities of operating in a highly regulated environment, where each Indian state functions as a distinct market requiring tailored distribution and expansion strategies.
The episode also delves into Radico Khaitan’s strategic growth pillars, including premiumisation, innovation, and global expansion. Khaitan shares the company’s ambition to position Indian luxury spirits on the global stage, its expanding international footprint, and the importance of building globally competitive brands. He also discusses industry collaborations, including partnerships with leading personalities, and offers key learnings for new entrants highlighting the importance of product differentiation, patience, and deep market understanding.
Parthiv Neotia, Joint Managing Director of Ambuja Neotia Group, leads the Group’s healthcare and hospitality businesses with a focus on sustainable growth and operational excellence. He also serves as Senior Vice President of the Indian Chamber of Commerce.
The episode serves as a compelling platform showcasing the vision and journey of Radico Khaitan Limited, while offering valuable insights into the transformation of India’s alco-bev industry.
