Mumbai, July 15 : Parle Products, India’s biscuit and confectionery manufacturer, has unveiled a heartfelt new film for Jagannath Rath Yatra, celebrating the spirit of devotion, compassion and selfless giving that defines one of India’s most revered festivals. Staying true to its philosophy, “Genius Wahi Jo Auron Ki Khushi Mein Paaye Apni Khushi,” the campaign brings alive an emotionally resonant story that highlights how true joy lies in bringing happiness to others.
Deeply rooted in India’s rich cultural heritage, the film captures the emotions and values associated with the Jagannath Rath Yatra, where millions come together in a shared expression of faith, unity and service. Through a simple yet powerful narrative, Parle-G reminds audiences that festivals are not only about celebration but also about the meaningful human connections and acts of kindness they inspire.
As a brand that has been an integral part of Indian households for generations, Parle-G continues to create purpose-led communication that reflects the values cherished across the country. By weaving together cultural relevance with everyday human emotions, the campaign reinforces the brand’s enduring association with togetherness, generosity and shared happiness.
Speaking about the campaign, Mayank Shah, Chief Marketing Officer, Parle Products, said,
“India’s festivals are a reflection of our collective identity, carrying forward traditions and values that have united generations. At Parle-G, we believe brands have a meaningful role to play in preserving and celebrating this cultural fabric through stories that resonate deeply with people. Jagannath Rath Yatra is a powerful symbol of faith, inclusivity and selfless service, values that are closely aligned with our philosophy of ‘Genius Wahi Jo Auron Ki Khushi Mein Paaye Apni Khushi.’ Through this campaign, we wanted to create a narrative that goes beyond the festival itself and reminds us that the greatest expressions of humanity are often found in simple acts of kindness that bring joy to others.”
With this campaign, Parle-G continues to strengthen its connection with Indian families by celebrating festivals through authentic storytelling that is both culturally rooted and emotionally meaningful. The film aims to spark conversations around the timeless values of empathy, generosity and togetherness, while reinforcing Parle-G’s position as a brand that has always celebrated the spirit of India and the people who make every occasion special.
Campaign Credits:
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Client: Parle Products Private Limited
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Brand: Parle-G
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CMO: Mayank Pravinchandra Shah
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Senior Category Manager: Megha Thakare
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Deputy Brand Manager: Anshuman Bharat Sharma
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Creative Agency: Thought Blurb Communications
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Chief Creative Officer: Vinod Kunj
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National Creative Director: Renu Somani Karwa
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Director: Varun Narvekar