Aug 13: As consumers increasingly prioritise science-backed wellness solutions over invasive cosmetic procedures in states like Tamil Nadu, the conversation around skin health is shifting from quick fixes to clinically validated nutrition. Leading this evolution is OZiva, India’s leading clean and plant-based wellness brand, which has built its product portfolio on the foundations of plant science, clinical research and transparent formulations. Strengthening its commitment to evidence-based skin wellness in Tamil Nadu, the brand is bringing greater focus to Glutathione + Antioxidants Fizzy Tablets- a clinically proven effervescent glutathione supplement developed to deliver visible improvements in skin radiance for Indian skin within just three months.
Positioned as a safe alternative to glutathione IV drips, OZiva’s Glutathione + Antioxidants combines clinically studied glutathione with plant-based bioactives in a convenient fizzy tablet. The easy-to-consume effervescent supplement eliminates the need for needles or clinic visits while bringing together five powerful antioxidants to support healthier, more radiant-looking skin.
In a randomized, double-blind, placebo-controlled, two-Arms Clinical Study, the formulation delivered measurable improvements across multiple skin health indicators within three months, including
●32% improvement in skin radiance.
●27.68% reduction in melasma severity
●19% reduction in skin melanin levels
●53% improvement in skin hydration
Beyond its clinical credentials, Bioactive Gluta Fizzy has also earned strong consumer trust across leading beauty and wellness platforms with 4.1 star rating on Amazon. It is also Amazon’s choice, reflecting growing consumer confidence in science-backed, plant-based skin nutrition.
Dr Ratna Upadhyay, Sr. Manager R&D at OZiva
“Categories earn consumer trust when they are built on evidence, not excitement. While glutathione has emerged as one of the fastest-growing conversations in skin wellness, there is an equally important need to educate consumers about what makes a formulation truly effective. At OZiva, we invested in developing a clinically proven, plant-based glutathione formulation that is especially designed for Indian skin and delivers measurable results without invasive procedures. We believe the next phase of growth for this category will be driven by transparency, clinical validation and products that seamlessly fit into everyday lifestyles rather than temporary interventions.”
As the skin wellness category continues to evolve, OZiva remains focused on developing clinically proven nutrition solutions that address the unique needs of Indian consumers. Through Glutathione + Antioxidants , the company is championing a safer, science-led and more convenient approach to skin radiance that places efficacy, transparency and consumer trust at its core.