Mumbai, July 15: OPPO India unveiled the all-new OPPO Reno16 Series through Reno Land, its new experiential IP that reflects the brand’s evolution towards experience-led consumer engagement. Curated for today’s young users who connect through community-led, and shared experiences, Reno Land reimagines smartphone launches into immersive destinations where technology, entertainment and creativity converge through music, fashion, fitness, and creator-led engagement.
Hosted at Malad, Mumbai and Indra Nagar, Bangalore between 2nd July to 12th July, Reno Land welcomed significant footfalls across the four-day period at each location. Through immersive zones, consumers explored the Reno16 Series’ AI capabilities, imaging innovations and connected ecosystem in an interactive environment that went beyond a traditional product showcase.
Reno Land featured thoughtfully curated zones including Fit Check Alley, Pop Cam Studio, AI Remix Collage Café, Bubble Wrap and the IoT Zone, each designed to bring different aspects of the Reno16 Series to life through immersive and hands-on interactions. Rather than demonstrating features, each zone encouraged consumers to create, explore and interact with the technology in ways that reflected their everyday lifestyles.
Blending entertainment with technology, Reno Land featured appearances by Orry and actor Avneet Kaur, alongside live performances by OutStation, Kings United Dance Crew, Danish & Crew and Punjabi artist Riar Saab, creating an immersive celebration of music, creativity and self-expression that resonated with young audiences.
Interactive activities such as the Reno16 Treasure Hunt and flash mob performances encouraged visitors to explore every zone while discovering the Reno16 Series’ AI-powered capabilities. Extending this experience beyond the venue, OPPO collaborated with Rove Run Club and Daud Run Club for community runs, and partnered with Distil and DJ Suggahunny to host Coffee Raves – bringing together fitness, music and café culture in ways that reflected the lifestyle interests of today’s young consumers.
Recognising the growing influence of creators in shaping consumer conversations, OPPO also brought together 100+ creators, including college creators, who experienced the Reno16 Series firsthand and amplified across their social platforms, extending it beyond the venue into digital and creator communities.
With Reno Land, OPPO continues to redefine how young consumers experience technology by making product launches more interactive, experiential and culturally relevant – reflecting the Reno16 Series’ philosophy of celebrating individuality, creativity and self-expression.