CHICAGO, April 29 — NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Precision Solutions in the United States, a new integrated solution designed to help brands and retailers make more precise, localized decisions that drive growth.
As shopper behavior becomes more fragmented and varies significantly by location, many organizations struggle to move beyond broad, market-level strategies. This often leads to inefficient spend, missed opportunities, and difficulty proving return on investment.
Precision Solutions helps solve this by enabling a more targeted, localized approach to growth for brands and retailers.
The solution combines NIQ’s retail measurement data, consumer panel data, and advanced analytics into a single platform that allows organizations to identify where growth is happening, target the right opportunities, test strategies in-market, and measure results with confidence.
“For brands, growth today is no longer about doing more everywhere. It is about taking the right actions in the right places,” said Kim Cox, Managing Director, NIQ. “Precision Solutions gives teams the clarity to see where demand truly exists, the confidence to prioritize the stores that matter most, and the evidence to act decisively. When execution is guided by local precision, performance follows.”
Precision Solutions also brings together previously separate capabilities into a unified experience, simplifying workflows and enabling more consistent, scalable decision-making.
With Precision Solutions, organizations can:
- Identify high-potential stores, geographies, and shopper segments
- Focus investments where they are most likely to drive growth
- Test strategies in-market and measure impact quickly
- Optimize assortment, promotions, and media with greater precision
Built on NIQ’s comprehensive data ecosystem and enhanced with AI-enabled analytics, Precision Solutions allows clients to simulate outcomes, isolate true performance, and scale the strategies that deliver measurable results.
Precision Solutions is now available to clients in the United States. For more information, visit NIQ’s Precision Solutions site or contact your NIQ representative.
FAQS
What is Precision Solutions?
Precision Solutions is an integrated localization and targeting solution from NIQ that helps brands and retailers identify, target, test, and optimize growth opportunities at a local level. It combines retail measurement, consumer data, and advanced analytics into a single platform.
What problem does Precision Solutions solve?
Many organizations rely on broad, market-level strategies that can lead to inefficient spend and missed growth opportunities. Precision Solutions helps clients focus on the most impactful stores, geographies, and shopper segments, improving targeting and ROI.
How is Precision Solutions different from existing NIQ solutions?
Precision Solutions unifies multiple existing capabilities—including Spectra, Precision Areas, and Test & Learn—into one integrated solution, making it easier to move from insight to action and measure results consistently.
Who should use Precision Solutions?
Precision Solutions is designed for brands and retailers, particularly those using NIQ’s retail measurement services, who want to improve targeting, optimize investments, and drive localized growth.
How does Precision Solutions use AI?
Precision Solutions uses AI-enabled analytics to model outcomes, simulate scenarios, and help predict the impact of different strategies. This allows clients to make more informed, data-driven decisions.
What are the key benefits of Precision Solutions?
- More precise targeting of stores, locations, and shoppers
- Supports more effective resource allocation
- Faster testing and validation of strategies
- Ability to scale successful strategies with greater confidence
Is Precision Solutions available globally?
Precision Solutions is currently available in the United States, with expansion plans to be evaluated over time.
