EVERETT, Wash., April 28 — Funko, Inc. (Nasdaq: FNKO), a leading pop culture lifestyle brand, today announced the appointment of Nik Rupp as Senior Vice President of Brand and Marketing. In this role, Rupp will lead global marketing strategy, brand storytelling, and events.
Funko CEO Josh Simon said: “Nik has spent his career at the intersection of products, culture and fandom and he brings enormous expertise connecting with fans across both physical and digital experiences. His ability to translate pop culture and collectibles into powerful stories will be instrumental as we continue to expand how Funko shows up in the lives of our fans.”
“I’m incredibly excited to join Funko at such a dynamic moment in its evolution,” said Rupp. “I look forward to working with Josh and his team to deepen our connection with fans, expand how we show up across platforms and experiences, and build on the momentum they’ve created.”
Rupp brings more than 12 years of experience across brand marketing, digital innovation, and product creation. Most recently, he served as Senior Director of Brand & Product at Nike Virtual Studios, where he led the launch of .SWOOSH and was responsible for physical and virtual product creation, storytelling, and cross-platform consumer experiences. During his tenure at Nike, Rupp spearheaded the collaboration with Fortnite Kicks, directed the Yu-Gi-Oh! x Nike Air Max 95 collaboration and campaign, and was a key contributor to the launch of NIKELAND on Roblox, marking Nike’s entry into the gaming space. He also served as Marketing Director for Nike New York City, driving regional brand strategy and lifestyle marketing across the East Coast.
Rupp holds an MBA from Portland State University and a Bachelor of Science in Business Administration from the University of Cologne, Germany.
