New Delhi, July 8: My name is Aishwarya Kochhar, and I am the founder of Everything Furr, a unique lifestyle brand that is redefining premium fashion and home décor in India.
My journey to entrepreneurship has been shaped by a highly diverse background. I started in the field of science, which instilled in me a strong analytical mindset. Later, I transitioned into the corporate world, working in the fast-paced consulting sector in Gurgaon. This consulting experience was pivotal, as it equipped me with the strategic skills, business acumen, and operational knowledge required to build a brand from the ground up.
The inspiration behind Everything Furr stems from both a market gap and a unique familiar synergy. My husband runs an established textile business specializing in fur fabric. In a market saturated with mass-produced Chinese imports, we saw a tremendous opportunity to build an authentic, home-grown Indian brand. While many entrepreneurs successfully carve out niches in traditional textiles such as linen, silk, or khadi, we chose to venture into a premium segment that very few have explored in India: fur-finished products.
Venturing into fur fabric in a country like India is undoubtedly challenging given the climate. However, it is precisely this challenge that makes our brand one of a kind. Fur is globally recognized as a premium, high-end material, and our target audience appreciates that exclusivity. We design and manufacture a highly diversified range of premium products entirely in India, including bespoke jackets, elegant coats, cozy kids’ wear, statement bags, and luxury home décor.
As we scale, we are equally committed to conscious luxury. We operate with a minimum-waste approach by ensuring that our leftover and scrap materials do not go to waste; instead, they are upcycled into cozy pet beds and toys distributed to street dogs. Our commitment to the environment extends to our packaging as well. Moving away from standard, disposable labels, we feature an interesting twist: a plantable tag embedded with Tulsi seeds, allowing our customers to grow a piece of greenery long after their purchase.
By merging unique, proprietary designs with international-quality craftsmanship and a mindful approach to production, we are breaking the stereotype that fur is only a Western luxury. Our ultimate vision is to showcase Indian craftsmanship on the global stage and scale Everything Furr into a world-renowned luxury brand.