TOKYO, May 15 — NEXON Co., Ltd. (Nexon) (3659.TO), a global leader in online games, announced an agreement with Electronic Arts (EA) to extend their partnership for publishing the FC franchise in Korea. The long-term agreement secures the future of Korea’s most popular football franchise.
Under the agreement, Nexon and EA will expand investment in growing the EA SPORTS FC™ fanbase and collaborate to continuously deliver authentic experiences.
“Nexon’s partnership with EA is based on a shared commitment to providing a highly innovative and authentic football experience, tailored to meet the unique style and preferences of Korean players,” said Junghun Lee, President and CEO of Nexon. “At the foundation of this success is a thriving community of players who share their passion with friends and family.”
First released for PC in 2013, the free-to-play online game, EA SPORTS FC™ ONLINE, has become a cultural phenomenon in Korea with millions of registered players. In 2020, Nexon introduced a standalone mobile game for the Korean market, EA SPORTS FC™ MOBILE. The decade-long success of the game is attributable to great design in the core game by EA, and Nexon’s live operations support as well as hyperlocalization – a practice that adds content, promotions, and community management specifically tailored for Korean players.