Bengaluru, Sept 23: Ahead of the festive season, Myntra is giving creators 3X earning opportunities, enabling them to earn 3X rewards on content across a wide range of festive styles on Myntra’s affiliate platforms including Ultimate GlamClan Affiliate, and social platforms including Meta—Instagram and Facebook— and YouTube.
To build momentum ahead of the festive season, Myntra also convened 300+ creators in Mumbai for Creator School edition 2. The event brought together perspectives from entertainment, entrepreneurship, and digital platforms. Shilpa Shetty and Siddharth Dungarwal, Founder of Snitch, shared insights on building enduring brands and staying relevant in a fast-moving cultural landscape. Ella D Verma, Sufi Motiwala, and Shreya Kalra explored emerging trends and the evolving language of social media. Sonakshi Sinha and Zaheer Iqbal spoke about authenticity and navigating the digital world, complemented by sessions from Myntra, Meta, and YouTube focused on platform insights and best practices for content creation.
Myntra’s creator ecosystem has grown significantly over the past year. Over 8 million users have signed up for the Myntra UGC programme, generating more than 12 million pieces of content. On Glamstream, 7 million users have engaged with creator content, with Gen Z accounting for 52% of total views, reflecting the growing influence of creator-led content on how shoppers discover and engage with fashion.
With an ambition to enable one million creators to participate in India’s digital commerce ecosystem, Myntra continues to invest in tools, formats, and community initiatives that help creators expand their reach and earn meaningfully. Earlier this year, Myntra launched Affiliate within Ultimate Glam Clan, enabling everyday shopper-creators to earn commissions through personalised storefronts, curated collections, content posts, and affiliate-enabled product links shared across social media platforms and personal networks.
Deepash Jain, Vice President, Marketing, Myntra, said, “This festive season, we are creating stronger monetisation opportunities for creators with 3X earnings on select festive styles, while Creator School edition 2 brings the community together to connect, learn, and grow. Our focus is to help creators build their influence, expand their communities, and participate meaningfully in Myntra’s creator-led commerce journey.”