New Delhi, July 29: Motorica, a MedTech company focused on assistive technologies and medical cybernetics, has announced a new brand identity reflecting its evolution from an upper limb prosthetics developer into a broader ecosystem supporting rehabilitation, mobility, and everyday integration.
Founded in 2015, the company has expanded its portfolio beyond prosthetics to include wheelchairs, neurotechnology solutions, adaptive clothing, and related support services. The rebrand aligns with this next phase of growth while reinforcing Motorica’s focus on improving independence and quality of life through technology enabled solutions. It helps make communication with users and partners clearer and closer allowing the company to better present the value of its products and services and build stronger long-term relationships with its audience.
The refreshed identity introduces the brand expression Move. Feel. Live., reflecting the consistent logic of the interaction between people and technology: movement as the restoration and expansion of physical freedom, feeling as the return of control and sensory experience, and life as full engagement without limitations. The new visual language, inspired by biomechanics and natural movement patterns, places greater emphasis on accessibility, human interaction, and real world functionality.
Commenting on the announcement, Ruslan Babintsev, CEO, Motorica India, said, “Over the years, we have seen that technology creates meaningful impact only when it moves beyond being a product and becomes an enabler of everyday life. This strategic rebrand marks an important stage in Motorica’s evolution as we transition from developing standalone devices to building an ecosystem that accompanies and supports people throughout their journey with our products and across different aspects of everyday life. At the centre of this vision remains our commitment to enabling greater independence, freedom of movement, and improved quality of life through technology.”
Adding to this, Mr. Kavinder Beniwal, Chief Operating Officer, Motorica India, said, “India is witnessing growing awareness and demand for advanced assistive technologies, supported by stronger conversations around accessibility, rehabilitation, and inclusive healthcare. However, there remains significant opportunity to strengthen ecosystem driven support that extends beyond devices and focuses on long term mobility and patient outcomes. Motorica’s strategic evolution aligns strongly with this direction, and we look forward to deepening clinical collaborations, expanding access, and contributing to the advancement of assistive care in the Indian market.”
Backed by a strong technological foundation and expanding global presence, Motorica has delivered over 11,000 prosthetic devices across 15 countries and built a portfolio of more than 60 assistive technology solutions supported by 25+ proprietary patents and technologies. With over 40 percent share of the Russian upper limb prosthetics market and a growing presence in the Indian market, the company will progressively implement its renewed brand identity across products and stakeholder touchpoints globally, marking its next phase of ecosystem led growth.