Gurugram, Sep 15: The modern woman moves through boardrooms, brunches and airports in the same breath, and her jewellery must keep pace. Miss Jo, the contemporary silver jewellery brand founded by brothers Samir and Sidharth Jain, has built its collections around exactly this woman: one who wants pieces that are considered, versatile and unmistakably her own, and its collections are now available at the brand’s new Gurugram store at DLF Summit Plaza.
The brand’s design vocabulary spans modern heirlooms: the everyday essentials of Solitaire, the playful colours of Kaleidoscope, and the dainty pieces made for jetsetters in Santorini. Every piece is crafted in 92.5 sterling silver with gold and rhodium finishes, a material choice that mirrors how women today think about their wardrobes: considered, long-lasting, and easy to layer into everyday life
Gifting remains core to the brand, and our collections are curated with presents for any and every occasion.
Samir Jain, Co-Founder & Brand Director, Miss Jo, says the brand’s growth is closely tied to this evolving consumer:
“Our client is a woman who understands quality and expects design-forward jewellery, pieces that feel intentional and thoughtful at the same time. That’s who we’ve built every collection for, and it’s the same woman we’re speaking to as we grow in newer markets.”
That growth now brings Miss Jo to Gurugram for the first time, with a new store at DLF Summit Plaza on Golf Course Road, a market the brand sees as a natural home for its design-led, well-travelled customer. The store carries the brand’s full range of everyday and gifting collections, with the space itself designed to let the jewellery lead: timeless designs, considered lighting, and layouts that let each piece stand on its own.
As Miss Jo continues to expand its retail footprint across India, the brand’s focus remains on the same idea it started with jewellery that reflects the woman of today, self-assured, design-conscious, and unwilling to compromise between everyday ease and craftsmanship.
The new store is located at Store No. 14, First Floor, Summit Plaza, Golf Course Road, Gurugram.