Abu Dhabi, UAE – May 4 – The MENA Fintech Association (MFTA), the region’s leading not-for-profit fintech industry body and globally ranked among the top fintech associations, is pleased to welcome Intellect Design Arena, a global leader in AI-First, enterprise-grade financial technology, as a new corporate member.
Intellect joins MFTA at a time when financial institutions across the Middle East are moving beyond digital experimentation towards outcome-driven transformation, powered by Business Impact AI. As institutions modernise core systems and reimagine financial services, the focus is shifting from automation to precision, from scale to measurable business outcomes.
Responding to this shift, Intellect brings a differentiated approach, combining deep financial domain expertise with AI architectures designed to deliver predictable and tangible business impact. This is powered by eMACH.ai (the world’s most comprehensive, composable and intelligent open finance platform) and Purple Fabric (the world’s first open business impact AI platform), enabling institutions to move from system modernisation to intelligent, outcome-driven execution at scale.
With three decades of domain expertise, Intellect delivers AI-first, composable, intelligent platforms to over 500 customers across 61 countries, supporting banks, enterprises, financial institutions, and insurers; spanning Wholesale Banking, Consumer Banking, Central Banking, Wealth, Capital Markets, Treasury, Insurance and Digital Technology for Commerce. These platforms are anchored in Design Thinking and First Principles Thinking, enabling institutions to build contextual, outcome-driven financial solutions with precision and clarity.
As part of its engagement with the Association, Intellect will actively contribute to the MFTA Wealth Management Working Group, bringing its deep expertise in enabling end-to-end wealth transformation across advisory, portfolio management, and client lifecycle engagement. Through its composable wealth platforms, Intellect empowers Relationship Managers with contextual insights, AI-driven recommendations, and real-time portfolio intelligence, enhancing both productivity and client outcomes.
The wealth management sector in the region is undergoing rapid transformation, driven by growing private wealth, increasing demand for digital advisory services, and the emergence of new fintech-enabled models for portfolio management and client servicing. Institutions are increasingly looking for platforms that can move beyond fragmented insights to unified, action-oriented intelligence, enabling advisors and clients to act with clarity, precision, and confidence.
Banesh Prabhu, CEO, IntellectAI, Intellect Design Arena, commented:
“We are excited to join the MENA Fintech Association and contribute to its vibrant fintech ecosystem. The region is entering a new phase where wealth management is being redefined by precision, personalisation, and real-time intelligence. Through the Wealth Management Working Group, we look forward to collaborating with industry stakeholders to help institutions deliver outcome-driven, intelligent wealth experiences powered by Business Impact AI.”
According to industry estimates, the Middle East’s wealth management market is projected to surpass USD 1 trillion in assets under management within the next few years, while the number of high-net-worth individuals in the GCC continues to grow steadily. This growth is driving a shift from traditional advisory models to intelligent, digital-first platforms that can deliver contextual, personalised, and scalable wealth experiences.
MFTA continues to serve as a trusted platform for industry leaders, policymakers, and innovators through working groups, roundtables, partnerships, and thought leadership initiatives. Intellect’s membership further strengthens the Association’s commitment to advancing next-generation financial infrastructure, accelerating responsible AI adoption, and enabling outcome-driven innovation across the MENA ecosystem.
Nameer Khan, Chairman of the MENA Fintech Association, added:
“We are delighted to welcome Intellect Design Arena to the MENA Fintech Association. Their global expertise across digital banking and wealth platforms brings valuable perspective to our ecosystem, particularly as wealth management evolves rapidly across the region. Through our working groups and collaborative initiatives, we look forward to working together to support innovation and build the next generation of financial services in MENA.”
