BOSTON, May 12 — Matter, an award-winning PR agency supported by high-impact marketing and creative, today announced a new offering specifically tailored for small and emerging brands growing in an evolving AI discovery environment. Precision – a division of the agency dedicated to providing small, flexible scopes for small-to-medium-sized enterprises – will assist with foundational communications needs through the innovative tactics required to inspire real engagement with key audiences.
“Startups, nonprofits and small businesses have been essential to Matter’s DNA since the agency began,” said Vanessa Taylor, General Manager of Precision. “Now more than ever, it’s critical for these emerging brands to establish a foundation of clear messaging and sustainable media practices. We create relatable customer stories, focused thought leadership voices, and earned media validation that generative AI platforms need to properly represent and recommend businesses.”
Though its focused scopes are rooted in timeless PR principles, Precision’s native approach to Generative Engine Optimization (GEO) is at the heart of the group’s mission for clients. Precision has been applying its flexible, AI-centric approach to supporting co-founders, initiative leaders and product managers in such spaces as smart home/Greentech, cybersecurity and professional services.
“The ecosystem for brand amplification has changed dramatically thanks to mass-adoption of LLMs,” said Loren Guertin, Vice President and Leader of Matter’s AI Council. “Every brand’s communications strategy should account for and anticipate the ways LLMs will continue to upend search behavior and decision-making. The upstart brands that Precision serves are uniquely positioned to benefit from this approach.”