ORLANDO, Fla., June 29 — The Marriott Vacation Clubs™, a portfolio of premium vacation ownership brands operated by Marriott Vacations Worldwide, today launched Inner Circle presented by Aflac, a new owner-exclusive experiences platform offering access to private concerts, culinary programming, sporting events and curated travel moments across sought-after destinations.
As travelers increasingly prioritize experiences and meaningful access, Inner Circle reflects growing demand for entertainment, culinary and cultural offerings that extend beyond the traditional vacation stay. The platform will provide owners across Marriott Vacation Club, Westin Vacation Club and Sheraton Vacation Club with entry to private concerts, chef-led dining offerings, major sporting events and destination-based cultural programming.
“The best vacations are about more than where you stay. They’re about the moments, memories and shared experiences that stay with you long after the trip ends,” said Mike Flaskey, president and chief operating officer of Marriott Vacations Worldwide. “Thank you to Aflac for supporting Inner Circle and allowing us to create new ways for owners to connect with the experiences they care most about.”
The platform debuted with an intimate private performance from award-winning country music singer and songwriter Lee Brice in Orlando, giving owners exclusive admission to a live concert event designed to showcase the elevated programming offered through Inner Circle. As a brand ambassador for The Marriott Vacation Clubs, Brice will host additional private concerts this year in Orlando, Las Vegas and West Palm Beach, exclusively available to owners.
“Music has a way of bringing people together, and it was incredible to share this experience with The Marriott Vacation Clubs,” Brice said. “I’m honored to be part of something designed to create lasting memories for folks who love to travel and make special moments together.”
Inner Circle is one of several initiatives rolling out for The Marriott Vacation Clubs owners.
Recently, the brand announced refreshed Owner Benefit Levels that make ownership even more rewarding, including the roll out of two new tiers – Reserve and Pinnacle – providing exclusive access, deeper discounts, and additional onsite benefits when visiting Marriott Vacation Club, Sheraton Vacation Club and Westin Vacation Club resorts within the system.
These enhancements reflect The Marriott Vacation Clubs’ continued focus on creating more personalized, engaging and experience-driven vacations for its more than 600,000 owner families.