The brand strengthens retail and distribution partnerships while showcasing globally trusted creative learning innovations through interactive product experiences
New Delhi, July 03: Building on the successful launch of Crayola in India earlier this year, Luxor Crayola has announced its participation at Toy Biz International 2026, South Asia’s largest B2B toy trade exhibition organised by the 17th Toy Association of India (TAI). Scheduled from July 4 to 7 at Bharat Mandapam, New Delhi, the exhibition marks the next phase of the brand’s growth journey in India as it focuses on expanding its distribution network, strengthening retail partnerships and increasing access to its portfolio of globally trusted creative products across the country.
As one of the region’s most influential trade platforms for the toy and children’s products industry, Toy Biz International brings together leading manufacturers, distributors, retailers, institutional buyers, e-commerce players and sourcing professionals from India and overseas. For Luxor Crayola, the exhibition presents an opportunity to engage directly with the trade ecosystem, explore new business collaborations and reinforce its long-term commitment to growing the creative learning category in India.
The participation builds on the strategic partnership between Luxor and Crayola, which combines Crayola’s global leadership in children’s creative expression with Luxor’s extensive manufacturing expertise, nationwide distribution network and deep understanding of the Indian market. Together, the two brands are working to make globally trusted creativity and learning products more accessible to children, educators and families across the country.
At Toy Biz International, Luxor Crayola will present an immersive brand experience through a dedicated 77-square-metre booth strategically located to maximise visibility and engagement with trade visitors. Designed with a three-side open layout, the space will feature the brand’s latest creative learning solutions alongside interactive product experiences that allow visitors to experience the products beyond conventional displays.
A key highlight of the booth will be live demonstration zones showcasing some of Crayola’s most recognised innovations, including Scribble Scrubbies, Ultra-Clean Washable Markers and Color Wonder. Visitors will be able to experience how Scribble Scrubbies can be coloured, washed and customised repeatedly, how Ultra-Clean Washable Markers clean easily from most washable surfaces using just water, and how Color Wonder’s patented technology delivers a truly mess-free colouring experience by revealing colour only on specially designed Color Wonder paper.
These demonstrations are designed to give distributors, retailers and business partners a first-hand understanding of the products’ unique consumer proposition while highlighting the innovation, quality and functionality that have made Crayola a trusted global brand for generations.
Speaking about the participation, Pooja Jain Gupta, Managing Director, Luxor Writing Instruments Pvt. Ltd., said, “The response to Luxor Crayola since our launch in India has reinforced the growing demand for high-quality creative learning products that inspire imagination, confidence and self-expression. As we continue to expand our presence across the country, Toy Biz International provides an important platform to engage with retailers, distributors and business partners who share our vision of making creativity more accessible to children. We see this as an opportunity not only to showcase our portfolio but also to build long-term partnerships that will help us accelerate our growth and strengthen the creative learning ecosystem in India.”
The exhibition will also provide retailers, distributors, wholesalers, modern trade, e-commerce partners, institutional buyers and licensing partners an opportunity to explore Luxor Crayola’s expanding portfolio, interact with the team and discuss new opportunities for collaboration and business growth.
Guided by the belief that creativity is an essential life skill rather than simply a childhood activity, Luxor Crayola continues to invest in products that foster imagination, learning and self-expression. Its participation at Toy Biz International 2026 reflects the brand’s long-term commitment to expanding its footprint across India through stronger trade partnerships, wider market availability and continued innovation, while bringing world-class creative experiences to more children and families nationwide.