India, Sep10: Lotus Electronics, one of India’s multi-brand consumer electronics retailers, has announced that it will offer Apple’s newly launched iPhone 18 Pro and iPhone 18 Pro Max, bringing the latest generation of Apple’s flagship smartphones to its customers in India.
Following Apple’s launch, pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max will open on September 12 at 5:30 PM IST, with the devices going on sale from September 18. The new lineup is expected to attract strong interest from consumers looking to upgrade to Apple’s latest Pro models, particularly as the festive shopping season gets underway.
In India, the iPhone 18 Pro starts at ₹1,64,900, while the iPhone 18 Pro Max starts at ₹1,79,900. Both models will be offered in 256GB, 512GB, 1TB and 2TB storage variants.
The new Pro models bring upgrades across key areas including performance, photography, battery life and AI capabilities. Powered by Apple’s latest A20 Pro chip, the iPhone 18 Pro and iPhone 18 Pro Max are designed to deliver enhanced performance and efficiency. The new lineup also features a 48MP Fusion Main camera with variable aperture, aimed at offering greater flexibility for photography and videography.
The iPhone 18 Pro lineup also introduces new colour options, including Black, Silver, Glacier and Burgundy, while running on iOS 27 with Apple Intelligence capabilities.
The launch comes at a significant time for India’s premium smartphone market, with the upcoming festive season expected to drive consumer upgrades across smartphones and other personal technology categories. The availability of Apple’s latest Pro lineup through leading electronics retailers such as Lotus Electronics is expected to further support consumer access to the new devices.
Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max will begin on September 12 at 5:30 PM IST, with sales commencing September 18, subject to availability. Customers can visit Lotus Electronics stores or its online platform for details on the latest iPhone lineup, available configurations and purchase options.