India, June 30: Liqvd Digital India Limited, a creative-first agency offering end-to-end marketing solutions (Source: Ken Research Report on India Creative Media & Digital Marketing Industry Outlook to 2030F), has filed its Draft Red Herring Prospectus (DRHP) for a proposed ₹37 crore SME Initial Public Offering (IPO).
The proposed public issue comprises a fresh issue of equity shares aggregating up to ₹37 crore, along with an Offer for Sale by certain promoter shareholders. The equity shares are proposed to be listed on the BSE SME platform, subject to requisite approvals and market conditions.
The proposed IPO comes as the company continues to focus on leveraging cutting-edge technologies, including artificial intelligence (AI), automation and in-house digital platforms, while making consistent investments in technology-led solutions to enhance operational efficiency, streamline workflows, improve client outcomes and unlock new revenue opportunities.
As part of its growth roadmap, the company proposes to utilise ₹915.45 lakhs from the Fresh Issue proceeds towards establishing a Full Scale VCP Hub, which represents a strategically significant investment aligned with the evolving demands of the digital marketing landscape and the company’s long-term vision of becoming a future-ready, AI-integrated content partner for brands.
In line with its focus on leveraging technology to help brands identify, target, acquire and retain the right audience for their products and services, the company continues to invest in proprietary digital platforms and AI-enabled capabilities.
Among its AI-driven offerings is Tesseract, an AI lab developed by AdLift Group that creates technology solutions to accelerate campaign delivery, content automation and audience insights. The platform enables brands to track and analyse their presence across AI-driven search ecosystems, including ChatGPT, Perplexity and Gemini, while providing insights into their visibility and influence in the evolving AI landscape. From building recommendation engines to custom dashboards and AI-based content generation tools, Tesseract powers the company’s competitive edge in performance marketing.
The company acquired a majority stake in AdLift Marketing Private Limited in April 2025 as part of a multi-phase acquisition. The proposed acquisition of the remaining 23.21% stake is intended to be funded through a portion of the Fresh Issue proceeds, as disclosed in the DRHP.
In addition, the company proposes to establish a Full Scale VCP Hub. As disclosed in the DRHP, this represents a strategically significant investment aligned with the evolving demands of the digital marketing landscape and the company’s long-term vision of becoming a future-ready, AI-integrated content partner for brands.
Arnab Mitra, Chairman & Managing Director, Liqvd Digital India Limited, said, “Brands today are looking for partners who can bring together creativity, technology and performance under one roof. That has been our focus, and the proposed IPO marks an important milestone in our journey.”
He added, “AI is already changing the way content is created and personalised. It is helping reduce timelines, improve efficiencies and unlock new possibilities for brands. While technology is playing a bigger role than ever before, we believe human creativity remains at the heart of great marketing. Our approach is to combine the power of AI with creative thinking to deliver better outcomes at scale.”
The company continues to focus on leveraging technology, artificial intelligence (AI), automation and in-house digital platforms to enhance operational efficiency, improve client outcomes and strengthen its integrated marketing capabilities.