TURIN, Italy & NEW YORK, July 21 — Lavazza brings the magic of cinema to the daily coffee ritual with the announcement of “Family Blend.” Directed by emerging filmmaker and actress Francesca Scorsese, this new five-episode mini-series of short-form content (2-3 minutes each) will be released monthly on the brand’s and talents’ global channels. The series stars acclaimed by Academy Award®-winning director Martin Scorsese alongside his daughter. The result is an intimate yet internationally resonant narrative, elevated by performances from Hollywood star Jason Biggs.
Set against the backdrop of New York’s most iconic streets and locations – places that shaped Martin’s life and creative journey – the series explores the deep bond, shared memories, and passing of the torch between two artistic visions. This creative dialogue comes to life between father and daughter over a cup of coffee.
With a warm and authentic tone that blends seamlessly into the talents’ natural conversations, “Family Blend” brings Lavazza’s communication platform “Pleasure Makes Us Human” to life through genuine storytelling, where coffee is celebrated as the ultimate daily ritual capable of connecting different stories and sparking creativity.
In “Family Blend,” the concept of “blend” transcends its technical meaning to become an existential and artistic metaphor. On one hand, it embodies Lavazza’s mastery in selecting and combining different origins to create a unique, consistent, yet constantly innovative taste. On the other, it celebrates the creative encounter between Martin Scorsese’s legendary cinema perspective and the contemporary sensibility of his daughter Francesca, a culturally relevant creative voice.
The series merges documentary-style realism with cinematic comedy, capturing the spontaneous chemistry between Francesca and Martin across five unmissable episodes.
“The ‘Family Blend’ series shows how coffee acts as a universal bridge, bringing together different stories and creative visions,” says Carlo Colpo, Chief Marketing Officer of the Lavazza Group. “With this project, we are thrilled to portray coffee as a cultural gesture that spans generations and languages, serving as a meeting point for creativity and identity. The collaboration with Martin and Francesca Scorsese brings to life a unique dialogue that blends the depth of cinematic language with modern digital formats. Through this mini-series, we strengthen our brand’s global relevance while continuing to explore creative territories that engage and inspire new generations.”
The project was brought to life in collaboration with Romilda De Luca of RDL Worldwide/Publicis Group, and Lisa Frechette of Sikelia Productions. The series was produced by Propagate Content, with Ben Silverman, Howard T. Owens, and Drew Buckley producing on behalf of the company. Creative was developed with Maruri Group and supported by Joey Payne.
THE FIVE EPISODES OF “FAMILY BLEND”
1. BUT FIRST… COFFEE (July 2026)
Location: Martin Scorsese NYU Virtual Production Center, Brooklyn
Synopsis: Before it all begins… coffee. Father and daughter prepare for an interview on a set that blurs the line between documentary and behind-the-scenes. The coffee ritual is the essential starting point to kick off their conversation.
2. ELIZABETH STREET (August 2026)
Location: Elizabeth Street, Little Italy
Synopsis: A nostalgic journey down the street where Martin grew up with his parents. Amid youth memories and the relentless chaos of New York constantly interrupting their talk, takeaway coffee (served in Lavazza’s iconic blue paper cups) becomes the emotional and humorous thread of this walk down memory lane.
3. BACK TO TISCH (September 2026)
Location: Martin Scorsese NYU Virtual Production Center, Brooklyn
Synopsis: After a sip of coffee, Francesca and Martin are catapulted to their alma mater, NYU, in the 1960s. Set against a high-tech LED wall, amid period costumes and funny conversations about young Martin’s look, the episode plays on generational contrasts. The technological star of this time-travel journey is Lavazza Tablì, the innovative zero-impact system.
4. WHERE EVERYBODY KNOWS YOUR NAME (October 2026)
Location: Di Palo’s Fine Foods, Little Italy
Synopsis: Francesca guides us inside the historic Di Palo’s shop, which has been offering Italian gastronomic excellence to New York for over a century. While waiting for Martin—who is, as always, running late—Francesca introduces this cherished landmark that her father used to visit as a child, celebrating the unbreakable bond between food, heritage, and family.
5. BUT LAST… COFFEE (November 2026)
Location: C. Di Palo, Little Italy
Synopsis: The grand finale unfolds in the cozy atmosphere of an iconic New York cafe, where Francesca challenges her father to break his strict “black coffee” routine and try new blends and modern preparations. Between Martin’s playful horror at modern trends and the warmth of family connection – all energized by the brilliant comedy of Jason Briggs – coffee proves to be the symbol of an identity that evolves without ever losing its roots.
The first episode of the mini-series will air on July 22nd, preceded by a trailer releasing on July 16th on Lavazza’s proprietary digital channels (websites, newsletters, and other digital properties, e.g., YouTube, Amazon Brand Store, etc.) and on the following platforms: