New Delhi, 11 September 2026: KragBuzz Sports, one of India’s fastest-growing sports and athleisure brands, has expanded its product range with the launch of Kids’ Athleisure Collection. The collection is currently available through the brand’s official website and select stores, bringing comfortable, sporty clothing to young consumers for everyday wear, play and active routines.
The collection currently includes kids’ T-shirts, made for everyday comfort and easy movement. The focus is on uncomplicated, wearable items that children can wear to school, for play, travel or everyday outings.
For KragBuzz Sports, the launch also marks an extension of its focus from performance and teamwear into a broader lifestyle category. The brand sees an opportunity to make sports-inspired clothing more accessible to children while keeping the styling simple, comfortable and easy to wear. The collection is aimed at families looking for versatile clothing that can move easily between active and casual settings.
Speaking about the launch, Arjun Gupta, Founder & CEO, KragBuzz Sports, said, “We wanted to bring the same focus on comfort and easy movement that we have always maintained in our sportswear into kids’ clothing. Children are active by nature, and their clothes need to keep up with them. With this collection, we are taking a simple approach; comfortable, easy-to-wear sportswear that works for everyday life.”
The KragBuzz Kids’ Sportswear Collection is now available on the official KragBuzz Sports website and at official retail store, with the brand planning to build the category further. The launch is part of KragBuzz Sports’ wider effort to expand its presence in sportswear and athleisure while responding to changing consumer preferences and the growing role of comfort-led clothing in everyday wardrobes.