Noida, September 23, 2026: Indriya by Aditya Birla Jewellery has opened its doors at GRANDTHUM by Group 108 in Greater Noida West, becoming the first store to commence operations at the development. The opening brings the premium jewellery brand to the region and marks the beginning of GRANDTHUM’s retail offering, with more brands across retail, dining and entertainment expected to follow.
The launch marks an important step for GRANDTHUM as it begins welcoming consumers and bringing its retail proposition to life. With Indriya now operational, the development has its first active retail brand, setting the stage for the gradual arrival of a wider mix of brands and consumer experiences.
For Group 108, the opening also offers an early glimpse of the larger destination taking shape at GRANDTHUM. Planned as a mixed-use commercial development, GRANDTHUM brings together retail, dining, entertainment and office spaces, with its retail offering expected to evolve as more brands become operational.
Commenting on the occasion, Dr. Amish Bhutani, Managing Director, Group 108, said, “A project starts to feel different once people begin using it. With Indriya opening its doors, Grandthum has reached that point. The store gives us the first glimpse of the retail environment we have been working towards, and we are excited to see more brands gradually join the development and add to its character.”
Sanchit Bhutani, Managing Director, Group 108, said, “Indriya’s entry into Grandthum adds a new dimension to our retail offering. Greater Noida West is seeing a steady transformation in its consumer and commercial landscape, and the arrival of established brands is an important part of that evolution. We believe the new store will add to the overall retail experience at Grandthum and provide consumers with greater choice within a well-connected commercial environment.”
Located in Greater Noida West, GRANDTHUM is positioned to serve the region’s expanding residential and commercial catchment. The development’s retail offering is planned to bring together a diverse mix of brands, complemented by dining and entertainment options, as it progresses towards becoming an integrated consumer destination.