Hyderabad, May 11: Can AI help India’s salaried middle class start investing with just ₹100? Hyderabad-based fintech startup WealthUpp believes it can.
WealthUpp Fintech Solutions Pvt Ltd, a Hyderabad-based fintech company focused on automated mutual fund investing and AI-driven wealth management, announced the launch of WEALTHUPP on Monday. This next-generation investment platform, designed to make wealth creation accessible, simple, and affordable for every earning individual, was launched during a press conference held at FTCCI in Red Hills in the city.
The company also announced the launch of a broader “Wealth Literacy Movement” aimed at promoting financial awareness, disciplined investing habits, and long-term wealth participation among ordinary Indians.
WealthUPP is a registered member of the Association of Mutual Funds in India (AMFI). AMFI is SEBI-regulated. AMFI is a regulatory and industry body for Mutual Funds in India. It is a watchdog and promoter of the mutual fund industry.
Those interested may download the WealthUpp app from the App Store. One can invest as low as Rs 100/- and start building wealth. Invest daily, invest small and grow big. Anyone can become a millionaire if they invest consistently over a long period.
The platform has 1,000 subscribers acquired during test marketing. Now the platform is fully functional. It aims to gain ten lakh subscribers in the next 5 years.
Most Indians are left out of the country’s growth story. If you see the investor landscape, only 5% of the population invests. And only 3% invests in Mutual Funds. Nearly 5% population doesn’t invest. India continues to face low retail investment participation despite growing awareness around financial planning. Industry estimates suggest that over 97% of Indians still do not invest in mutual funds, while many salaried individuals delay investing for several years, believing they require substantial savings to begin their financial journey.
WealthUpp seeks to address this gap by simplifying investing for first-time and small-ticket investors.
Founded by a team of financial technology professionals, including former Goldman Sachs technologist Ram Tulluri, WealthUpp aims to encourage disciplined investing through AI-driven guidance, simplified onboarding, and accessible mutual fund investment options starting from small amounts.
Mr Ram Tulluri, CEO & MD, WealthUpp, said: “Most Indians believe investing starts after becoming wealthy. We believe wealth is created by starting early — even with small amounts.”
He added: “India still has relatively low investment participation, with many salaried individuals postponing investing because they believe they need substantial savings or financial expertise to begin. WealthUpp aims to change this mindset by using technology to simplify financial decision-making and make investing more approachable for everyday people.”
According to him, AI-driven guidance and simplified user experiences can help first-time investors overcome fear, confusion, and hesitation often associated with financial products.
“We are not just building an investment app. We are trying to build investing confidence among ordinary Indians,” he said.
Mr Tulluri has more than three decades of experience in financial software development, including at Goldman Sachs. He holds a B.Tech degree from IIT Madras and an M.S. degree from Clarkson University, USA.
Speaking on the occasion, Mr Ramakrishnan Venksteswaran, Advisory Board Member, WealthUpp, said: “India doesn’t have a shortage of earners. It has a shortage of people who begin investing early. Many people still believe wealth creation is only for those who already have ‘big money.’ We want to change that mindset.”
He described WealthUpp as more than a fintech product launch, calling it a larger social initiative focused on financial inclusion and wealth awareness.
“More than a product launch, this is part of our broader vision to build a ‘Wealth Literacy Movement’ focused on financial awareness, inclusion, and long-term wealth confidence. Wealth creation should not be limited to a privileged few,” he stated.
WealthUpp said the platform has been designed specifically for salaried individuals, young earners, first-time investors, and small savers who often hesitate to begin investing due to complexity, fear, or misconceptions around wealth management.
The company believes technology and AI can play a transformative role in democratising access to wealth creation by helping ordinary citizens develop disciplined, long-term investment habits.
The platform seeks to promote financial literacy and wealth inclusion by helping everyday Indians begin their investment journey early instead of waiting to accumulate large savings.
The company introduced a few investors who are using the platform. A gardener from UP has been investing ₹200 a day for the past year, and his portfolio now stands at ₹1,15,000, compared to the ₹1,09,285 invested. Gayari, an HR professional working with a firm, invests ₹5,000 pm and has set a goal of ₹2 crore wealth in the next 20 years.
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