HOLLYWOOD, Calif., July 21 — The Hollywood Chamber of Commerce, known for the iconic Hollywood Sign® and Hollywood Walk of Fame®, is expanding into luxury hospitality through a strategic partnership with The Scene Hotels & Resorts to launch Hollywood Hotels & Residences.
The Scene Hotels & Resorts, with 40+ years of combined expertise in hospitality, travel, and brand development, will lead the brand’s development and management. The partnership will bring the Hollywood lifestyle to luxury hotels and branded residences around the world, creating immersive destinations inspired by the world’s entertainment capital.
“This partnership represents far more than an expansion of the Hollywood brand—it reflects our vision of Hollywood as the world’s premier hub for entertainment, creativity, and commerce,” said Ron Frierson, President & CEO of the Hollywood Chamber of Commerce. “By deepening our international partnerships, we are creating new opportunities for tourism, investment, innovation, and sustainable economic growth for generations to come.”
The launch follows the announcement of a 20-year partnership between the Hollywood Chamber of Commerce and The Scene Hotels & Resorts. The portfolio will feature luxury properties with premium accommodations, social spaces, culinary experiences, and programming celebrating Hollywood’s legacy and each destination’s culture. Additional projects will be announced as the portfolio grows.
The partnership was brokered by United Talent Agency.