Mumbai, Sep 05: The Curl Nation, a Kuwait-founded specialist brand dedicated to curly, wavy and coily hair, has officially entered the Indian market with the launch of its first salon in Lower Parel, Mumbai. Founded in 2019, the brand brings its specialised approach to textured hair care to India, combining expert consultations, specialised services, professional education and a curated selection of curl-focused products. More than a salon, The Curl Nation aims to build a dedicated category around textured hair in India.
Founded in 2019 by Vijai Vadivu Rangasamy, Founder & CEO, and Bala Subramaniam, Co-Founder & COO, The Curl Nation was created to address a clear gap in the haircare industry: the lack of specialised products, trained professionals and reliable education for people with curly, wavy and coily hair. What began as a social media platform has since grown into a specialist curly hair business with concept stores and salons across Kuwait and Bahrain, alongside a wider B2B presence across the Gulf. Its India launch marks the next phase of the brand’s international growth.
At The Curl Nation, the focus is entirely on textured hair. The salon offers specialised consultations, curly haircuts, treatments and styling services tailored to individual hair needs. Its services include the Ultimate Curl Transformation, Signature Dry Curl Cut, Curl Reset, Curl Detox and Frizz Rescue, alongside precision curly haircuts, creative colour and advanced treatments including Bond Repair and K18. Every appointment begins with a detailed consultation assessing the client’s curl pattern, hair texture, porosity, scalp condition, lifestyle and hair goals, allowing the treatment and styling approach to be customised accordingly. The brand’s philosophy is rooted in the belief that curly hair should not be treated as a variation of straight hair. Its approach focuses on understanding the specific needs of textured hair, from moisture and product selection to styling techniques, scalp health and long-term hair maintenance.
“The Curl Nation began from a very personal frustration — not being able to find the right products, advice or professionals who genuinely understood curly hair,” said Vijai Vadivu Rangasamy, Founder & CEO, The Curl Nation. “That experience became the foundation for what we wanted to build: a dedicated space where textured hair is understood and cared for. Bringing The Curl Nation to India is an important next step in that journey, and our ambition is to help build the curly hair category from the ground up.”
Bala Subramanyam, Co-Founder & COO, The Curl Nation, adds,
“India represents a significant opportunity for textured hair care, but the category is still at an early stage. Our focus is not only on offering specialised services but also on creating greater awareness and raising the standard of care available to consumers.”
The India launch forms the first phase of The Curl Nation’s wider expansion strategy. Following its first location at Lodha Signet, Lower Parel, the brand is preparing to open its second Mumbai location in Juhu, with plans to progressively build a wider network of specialised curly hair destinations across India. Over the longer term, The Curl Nation aims to expand through salons, retail, e-commerce and professional education, helping make specialist curly hair care more accessible across the country. Bollywood Actor Ishaan Khatter was also present at the Mumbai launch, joining the brand to celebrate the launch of its specialised approach and its India debut.
With its entry into India, The Curl Nation is looking to move the conversation around curly hair beyond styling and towards specialised care, education and long-term hair health. Its curated range of curl-friendly products is available at the salon and online at www.curlnation.in.