Mumbai, June 23: Fynd, an AI-native retail technology company, today announced its partnership with Razorpay, India’s Omnichannel Payments Platform for Businesses, to help brands deliver seamless agentic commerce experiences across online and offline channels. By combining Fynd’s commerce infrastructure with Razorpay’s omnichannel payments stack, the partnership strives to enable brands to create connected customer journeys, from product discovery to purchase, through a single integrated ecosystem. Leading brands, including Guess, Mothercare, Hamleys, Superdry, and Ekke, are already using the integrated Razorpay–Fynd ecosystem to deliver more connected shopping journeys across channels.
The partnership comes at a time when retailers are facing issues in keeping pace with increasingly omnichannel consumer journeys. While customers expect seamless experiences across websites, apps, physical stores, and emerging AI-led channels, many businesses continue to operate on fragmented systems for commerce, payments, inventory, and store operations. This disconnect often leads to payment friction, limited visibility across channels, operational inefficiencies, and inconsistent customer experiences, ultimately impacting conversions, customer loyalty, and growth.
As AI transforms the way consumers discover and purchase products, Razorpay is bringing its Agentic Payments capabilities and full-stack payments infrastructure to Fynd’s commerce ecosystem, helping brands deliver more connected shopping experiences. Key capabilities include:
- Agentic Commerce Experiences: Razorpay’s Agentic Payments capabilities enable intelligent AI-led commerce journeys that assist customers throughout the buying process, from discovering products and making purchase decisions to completing transactions.
- Frictionless Payments: Through Razorpay’s Payment Gateway and Magic Checkout capabilities, brands can offer one-click payment experiences that aim to help reduce checkout friction, minimize drop-offs, and focus on improving conversions.
- Omnichannel Transactions: Razorpay POS strives to enable businesses to standardize and manage in-store payments across physical outlets by creating a unified system for both online and offline transactions while simplifying operations.
Ragini Varma, Chief Business Officer- India, Fynd, added, “Brands today need more than siloed commerce solutions; they need a unified, intelligent operating layer that connects discovery, payments, and fulfillment. With Razorpay, we’re embedding intelligence across the entire shopping journey online and offline to help brands deliver seamless agentic commerce experiences. The ability to orchestrate connected journeys without friction reflects the strength of an integrated ecosystem. We are excited to partner with Razorpay as a long‑term enabler of agile, scalable, and customer‑centric commerce.”
Commenting on the partnership, Rahul Kothari, COO, Razorpay, said, “The next phase of commerce growth will be driven by businesses that can seamlessly connect discovery, decision-making, and payments into a single customer journey. As AI increasingly shapes how consumers shop, brands need infrastructure that can support these new buying behaviours without adding operational complexity. Through our partnership with Fynd, we strive to enable brands to deliver more intuitive shopping experiences while improving conversions, operational efficiency, and growth across channels.”
Siddh Mehta, Founder of EKKE, said, “At EKKE, every decision starts with the customer experience. We’re constantly looking for ways to make discovery more seamless, shopping more intuitive, and every interaction more meaningful. As we continue to grow, our focus remains unchanged: connecting people with exceptional Indian independent brands and bringing the EKKE experience closer to them, wherever they choose to engage with us.”
As retail continues to evolve toward more intelligent, connected, and AI-driven experiences, Fynd remains focused on building the technology infrastructure that helps brands navigate this transformation. By bringing together commerce, payments, inventory, and fulfilment into a unified ecosystem, Fynd is enabling businesses to simplify operations, unlock new growth opportunities, and deliver seamless customer experiences across every touchpoint. The partnership with Razorpay further strengthens this vision, helping brands accelerate their journey towards the future of omnichannel and agentic commerce.