Gurugram, June 18: FUJIFILM India is proud to announce the launch of the “Fujifilm Spectrum” India Tour 2026, a multi-city Touch & Try tour roadshow designed to bring Fujifilm‘s imaging solutions closer to photography enthusiasts, visual creators, photography students and existing Fujifilm users across India. Operating under the theme “Imagine. Create. Inspire.”, the tour will travel across the country starting from Delhi NCR. It will showcase the full spread of Fujifilm’s imaging solutions, offering an immersive, hands-on experience tailored for amateurs, enthusiasts, photography students, and existing Fujifilm users. Spectrum is an experiential festival celebrating the Fujifilm Imaging Ecosystem built around a comprehensive Click to Print narrative. The tour will also feature curated image gallery displays across the Spectrum events, showcasing visual storytelling and creative excellence.
The tour’s inaugural leg will take place at the iconic Museo Camera from June 18th to June 20th. Visitors can experience interactive Touch & Try zones, curated image exhibitions, creator-led sessions, community engagements and live demonstrations across Fujifilm‘s imaging portfolio.
Commenting on the initiative, Mr. Koji Wada, Managing Director, FUJIFILM India, said, “At FUJIFILM India, we are committed to delivering innovative products, solutions, and experiences that embody our Group purpose of ‘Giving our world more smiles.’ The Fujifilm Spectrum tour is a testament to our belief in bringing diverse ideas, unique capabilities, and extraordinary people together. We are thrilled to provide a platform where creators can experience our rich heritage in photography seamlessly fused with cutting-edge technology.”
The Fujifilm Spectrum tour offers an immersive, end-to-end experience across Fujifilm’s imaging ecosystem through dedicated Touch & Try zones covering vlogging, cinema, street and travel photography, portraiture, premium imaging and the GFX system. Beyond cameras, attendees can also explore Fujifilm‘s instax™ offerings, Photo Imaging solutions with live print demonstrations, binoculars, and optical devices experiences, along with solutions from accessory partners. Adding further depth to the experience, the Delhi edition will feature sessions and masterclasses by India‘s most distinguished visual storytellers, Fujifilm X-Mentors, Ashish Chawla, Abhimanyu Pandey, Dinesh Khanna, and Tarun Khiwal – offering attendees practical insights into visual storytelling, portfolio building and photography techniques.
Emphasizing the evolving needs of the Indian market, Arun Babu, Associate Director, Imaging Solutions Division, FUJIFILM India Private Limited, added, “Indian creators are no longer just taking photos or shooting video; they are crafting comprehensive visual stories. The Fujifilm Spectrum tour is designed exactly for this new era of visual expression. By bringing our imaging portfolio from the X Series and large-format GFX to instax™, QuickSnap, Optical Devices, and compact dye-sublimation printer ASK 400, we aim to provide hands-on experience and community support to the creators to further elevate their craft.”
A key highlight of the tour is the “Experience Passport Challenge”, designed to encourage exploration across the venue. Visitors will receive a passport that can be stamped across different Touch & Try zones, creator sessions and experience areas. Completing the challenge will unlock entry into giveaways featuring Fujifilm merchandise. Additionally, interactive Treasure Hunts will encourage attendees to test gear on the spot through challenges like “Spot the X-T30III,” “Shoot your friend” portraits, and “Shoot & Vlog” contests using the Fujifilm X App.
A core focus of the tour is fostering a strong visual community. The event serves as a physical extension of Fujifilm X Academy, Fujifilm‘s community-driven photography platform that offers tutorials, expert guidance, and workshops to help photographers of all skill levels learn and connect. Hands-on sessions with Fujifilm X-Mentors and engineers will provide attendees with practical knowledge and guidance on maximizing their creative potential.