India, June 29: Frido, India’s leading D2C ergonomics and comfort solutions brand, has announced its partnership with HYROX India for its upcoming fitness racing events in Delhi and Mumbai. As part of the association, Frido will be the Official Knee Cap Partner for Masters’ Union HYROX Delhi, scheduled from July 24 to 26, 2026, and the Official Nasal Strip Partner for Masters’ Union HYROX Mumbai, scheduled from September 17 to 20, 2026.
HYROX has emerged as one of the world’s fastest-growing fitness race formats, pairing eight 1-kilometre runs with eight functional workout stations in a standardised global format that test endurance, strength, speed and consistency. As the format gains momentum in India, Frido’s collaboration with HYROX India’s upcoming races in Delhi and Mumbai reflects the brand’s growing focus on performance-led wellness and movement-enhancing solutions.
For athletes taking on a competition that tests endurance, strength and consistency, factors such as joint stability and efficient breathing can play an important role in overall performance. Reflecting these needs, Frido will showcase two products from its portfolio: Frido Orthotics Sports Knee Cap Support and Frido Nasal Strip Pro. The Knee Cap Support is designed to provide targeted compression and stability during high-impact movement, while the Nasal Strip Pro helps optimize airflow and breathing efficiency during intense physical exertion. Together, these solutions are designed to help participants train, compete and recover with greater confidence and comfort.
Speaking on the association, Ganesh Sonawane, Co-Founder and CEO, Frido, said, “The way consumers approach fitness and wellbeing is evolving rapidly. There is a growing focus on movement quality, recovery and long-term physical health, alongside performance. HYROX has cultivated a community that reflects this shift, making it a natural platform for us to engage with. This partnership aligns with our vision of creating products that help people move more comfortably and confidently, whether they are preparing for competition or navigating everyday life.”
Deepak Raj, Country Head, HYROX India, said, “India is fast becoming one of the most exciting markets for HYROX, with a rapidly growing community of athletes eager to test themselves against a single global standard. We are delighted to welcome Frido as our Knee Cap Partner in Delhi and Nasal Strip Partner in Mumbai, giving participants hands-on access to products built around movement and comfort as they take on the challenge. Partners who share our commitment to performance and wellbeing make the HYROX experience stronger, and we look forward to building this journey together.”
The initiative enables Frido to connect with India’s growing community of runners, athletes and fitness enthusiasts while driving greater awareness around the role of movement, recovery and performance-focused solutions in an active lifestyle. Across both events, the brand will engage with participants and spectators, offering firsthand experiences of products designed to enhance endurance, comfort and overall physical performance.