CINCINNATI, April 23 — Fifth Third (Nasdaq: FITB) today opened its first Texas financial center in Frisco, launching a broader expansion that builds on Comerica’s existing presence and represents more than $700 million in planned investment across the state. Following the conversion of Comerica branches on September 8, Fifth Third will operate 108 locations in Texas and plans to grow to more than 250 financial centers by 2029, securing a top‑five footprint in Dallas, Austin, and Houston.
“Our goal is always to show up in a way that makes life easier for customers and strengthens the communities we join,” said Shawn Niehaus, Head of Consumer Banking at Fifth Third. “As we begin opening locations in Texas, we’re bringing a banking experience designed to meet people where they are and support their ambitions.”
Frisco is one of the fastest-growing cities in the country, with an average of 24 people moving to the area every day, according to the U.S. Census Bureau. A major corporate hub with a thriving job market and a growing center for technology, Frisco is a premier, family friendly destination featuring highly regarded schools and extensive entertainment options.
“Frisco is a city defined by its momentum — a place where innovation isn’t just encouraged, it’s expected,” remarked Brian Enzler, Fifth Third North Texas Region President. “That spirit perfectly aligns with Fifth Third’s commitment to delivering modern, intuitive, and technology forward banking experiences. As the community continues to grow and set new standards for what a vibrant, future focused city can be, we’re excited to deepen our presence here. Our new Frisco branch reflects our belief in the city’s trajectory and our dedication to bringing customers smarter, more innovative ways to bank.”
Today’s opening is the first of 60 financial centers planned in North Texas over the next three years, laying the foundation for a strong market presence and top tier deposit share. Fifth Third’s entrance into Texas is part of a national expansion strategy that will grow the Bank’s retail presence to approximately 1,750 locations by 2030 across 17 of the 20 fastest-growing large markets in the U.S.
Over the last decade, Fifth Third has developed and refined a rapid deployment model for identifying, securing, and opening new locations. Powered by advanced data intelligence and industry leading innovation, the Bank is building density in the nation’s fastest growing markets and delivering its award-winning customer experiences with speed and precision. Fifth Third de novos opened in 2024 and 2025 averaged $25 million in deposits in their first 12 months—achieving 200% of targeted deposit growth and reaching profitability in just 36 months.
Data-Driven Expansion Strategy
Fifth Third’s expansion is informed by proprietary digital tools and analytics. The Bank’s Market Strength Index (MSI) and geospatial heatmaps—drawing on trillions of calculations and thousands of data points, including anonymized cellphone data—pinpoint optimal branch locations in high growth areas. This methodology has enabled Fifth Third to secure all 200 Southeast locations planned through 2028, and have letters of intent in place or in progress for approximately half of its future Texas sites.
Innovative Branch Design
Fifth Third’s new financial centers are designed to reflect how consumers want to bank today—blending digital convenience with personalized, in person service. The financial centers feature open layouts and welcoming meeting spaces. For everyday banking needs, customers can rely on Fifth Third’s award-winning mobile app and Fifth Third Momentum Banking® platform. This integrated model empowers customers to manage transactions quickly or engage in deeper financial conversations in private, comfortable settings.
Fifth Third’s first Texas location is at 17 Cowboys Way in Frisco, anchoring the first floor of the Frisco Business & Innovation Hub.
