India, June 16: Modern life leaves its mark on the skin in more ways than one – from rising pollution levels and restless nights to the gradual, cumulative effects of aging, skin today is constantly navigating a world of visible stressors. Yet amidst the unpredictability of modern life, nighttime remains one powerful moment of restoration – a time when skin’s natural repair process is most active.
In a new India-focused campaign spotlighting the iconic Advanced Night Repair Franchise, Estée Lauder brings this philosophy to life through a refined narrative: “When life tests your skin, trust our most tested”. Featuring star cricketer Harleen Deol, global musician Jonita Gandhi and entrepreneur-creator Masoom Minawala, the campaign highlights contemporary women navigating the realities of modern life – from demanding schedules and constant travel to stress, screen exposure and lack of rest. Their stories bring to life the everyday aggressors Indian women experience, while reinforcing nighttime skincare as an essential ritual of repair, resilience and recovery.
At the heart of all three stories is Estée Lauder’s trusted duo – Advanced Night Repair Serum and Advanced Night Repair Eye Gel-Crème – high-performance nighttime formulas designed to support skin’s natural repair cycle during its peak recovery hours at night.
Backed by over 40 years of night science research and powered by Exclusive Night Peptide technology, the Advanced Night Repair Serum delivers +128% hydration glow and helps defend against pollution with +33% skin barrier repair. The formula also visibly reduces key signs of ageing, and repairs sleep-deprived skin in as little as three nights. By morning, skin looks smoother, more radiant and visibly rested. Complementing the serum, the Advanced Night Repair Eye Gel-Crème delivers visible results for the delicate eye area. It helps brighten dark circles in two weeks, while under-eye lines look reduced in one week. In consumer testing, 92% said tired eyes looked more rested and less fatigued.
Known for her candid curiosity and authenticity both on and off the field, Harleen Deol now steps into the beauty spotlight as one of the faces of Estée Lauder’s latest Advanced Night Repair campaign. Reflecting on the journey, Harleen shares, “As an athlete, recovery is something I think about every day – not just for performance, but for my overall wellbeing. Between training, travel and long hours outdoors, my skin goes through a lot too. My nighttime skincare routine is a moment to slow down, reset and help my skin recover, so I wake up ready for whatever the next day brings.”
With a career that spans music, performance and constant travel, Jonita knows firsthand the demands of an always-on lifestyle. Speaking about the collaboration, she shares, “Music has taken me to so many places, but it also means living with an unpredictable schedule. Between performances, travel and long days in the studio, I’ve learnt how important recovery really is. My nighttime routine – no matter what time it begins – is one of the few moments in the day that belongs entirely to me. It’s a small ritual that helps me slow down, reset and feel ready for whatever comes next.”
Masoom Minawala has taken on multiple roles over the past decade – from entrepreneur and global creator to investor and young mother – and shares her thoughts on the ever-evolving approach to skincare, “Over the years, my approach to skincare has become much more intentional. In my twenties, I was focused on quick results, but today I see skincare as an investment in long-term skin health. Between building businesses, travelling and being a mother, I’ve learnt that consistency matters more than perfection. Taking time to recover – whether for yourself or your skin – isn’t a luxury, it’s a necessity.
As conversations around recovery, resilience and intentional self-care continue to shape modern beauty, through Advanced Night Repair Franchise, Estée Lauder continues to champion the transformative power of nighttime recovery – helping skin look stronger, healthier and more radiant, night after night.
Availability: Estée Lauder stores, Nykaa, Tira, Sephora, TataCliq, Myntra