July 13: Ebix Technologies Limited announced the launch of Ebix Fintech, a dedicated brand that brings together its portfolio of fintech solutions under a unified identity. The move creates a clearer market presence for the company’s offerings across lending, collections, capital markets, wealth management, custody, investment compliance, and enterprise financial platforms, while continuing to operate as a business unit of Ebix Technologies Limited.
Developed over the years, Ebix Technologies‘ fintech portfolio serves banks, NBFCs, wealth managers, capital market participants, custodians, and other financial institutions across India, Asia Pacific, Africa, the UK, and Europe. By bringing these offerings under a single brand, the company aims to provide customers and partners with a more cohesive experience while reinforcing its long-term commitment to innovation and customer success.
The introduction of Ebix Fintech is a strategic brand evolution and does not involve any changes to the company’s legal entity, leadership, products, customer engagements, employees, or day-to-day operations. Existing customers will continue to work with the same teams and solutions they trust, now represented under a single brand.
Commenting on the launch, Ashish Jaitly, Managing Director – Asia Pacific, Ebix Technologies Limited, said,
“Our customers already know us for our deep domain expertise and the breadth of solutions we deliver across the financial services ecosystem. Ebix Fintech brings these capabilities together under a distinct identity, making it simpler for customers and partners to engage with our portfolio while continuing to benefit from the experience, innovation, and trusted relationships built over the years. While our brand evolves, our commitment to our customers and the value we create for them remains unchanged.”
Commenting on the announcement, Vikas Garg, Chairman, Ebix Group, said,
“Over the years, we have steadily expanded our capabilities across multiple areas of the financial services ecosystem. As this portfolio evolved, it became important to bring these offerings together under a unified identity that reflects both the breadth of our expertise and our long-term strategic direction. Ebix Fintech represents that next step, creating a dedicated brand that showcases the strength of our fintech portfolio while reinforcing our commitment to innovation and sustainable growth across global markets.”
As part of the transition, Ebix Fintech will become the dedicated digital destination for the company’s fintech portfolio. The existing Ebix Technologies LinkedIn page will also transition to Ebix Fintech, creating a unified platform for product updates, customer success stories, industry perspectives, and thought leadership.