Bengaluru, 17 September 2026: This Ganesh Chaturthi, DriveX, the pre-owned two-wheeler platform, invites customers to “Unveil Your New Vahan” with a ₹3,000 benefit on eligible pre-owned two-wheelers. The campaign brings together the spirit of new beginnings with DriveX’s commitment to helping consumers make a more informed and confident mobility choice. Valid until September 18, 2026, the festive benefit is available at DriveX stores, where customers can explore a range of pre-owned two-wheelers and choose a ride that best suits their needs.
The campaign builds on a familiar festive sentiment—the anticipation of bringing something new home—and translates it into the experience of buying a pre-owned two-wheeler. At the heart of the campaign is a two-wheeler waiting to be unveiled, with Lord Ganesha symbolising an auspicious beginning to a new journey.
For consumers, a two-wheeler purchase can represent much more than mobility. It can mark a first vehicle, a new commute, greater independence, a family upgrade or simply the beginning of a different chapter. DriveX’s “Right Choice” proposition seeks to bring greater confidence to that decision by creating a more structured pre-owned ownership experience.
Unlike traditional peer-to-peer transactions, DriveX brings together inspection, refurbishment, certification and ownership support as part of its pre-owned vehicle journey. Under its offerings, vehicles undergo 300+ quality checks, with refurbishment and certification, along with warranty options and RC-transfer support. Financing options are also available for customers.
“Festivals often create the emotional trigger for people to make important purchase decisions, but the decision itself is increasingly about confidence. In pre-owned mobility, customers want to know not only what they are paying, but what they are getting—the condition of the vehicle, the transparency of the process and the support available after purchase,” said Devesh Taparia, CEO, DriveX Mobility. “With ‘Unveil Your New Vahan’, we wanted to bring the emotion of a new beginning together with the confidence of making the Right Choice. The festive offer adds to the celebration, while our larger focus remains on making pre-owned ownership more transparent and dependable.”
The campaign comes as the pre-owned two-wheeler category continues to evolve from largely informal, peer-to-peer transactions towards more structured buying experiences. For buyers, factors such as vehicle condition, documentation, pricing transparency, inspection, financing options and post-purchase support are becoming increasingly important alongside the upfront price.
DriveX is positioning itself around this shift through multiple purchase journeys, giving customers different ways to explore pre-owned two-wheelers based on their requirements.