LONDON, July 30 — DNA Payments has launched DNA Engage, an innovative platform powered by Taployo that helps merchants turn every payment into an opportunity to build customer relationships, drive loyalty, and gain actionable business insights.
DNA Engage enables businesses of any size to turn their receipts into branded post-purchase experiences through personalised receipts, targeted promotions, Google Reviews, surveys, social media links, and ongoing communications.
Following every transaction, customers can instantly access their receipt by simply scanning a QR code displayed on the payment terminal, without needing to provide an email address or download an app. This frictionless process extends engagement beyond the point of sale.
DNA Engage gives merchants a powerful suite of marketing tools designed to encourage return visits. Businesses can personalise receipts with branding, imagery, promotional offers, campaigns, website and social media links, return policies, and tailored messaging, transforming a routine receipt into an ongoing touchpoint.
The platform also enables merchants to collect Google Reviews, satisfaction ratings and surveys, track marketing campaign performance, and access detailed analytics through an intuitive dashboard. Combined with transaction reporting and actionable insights, DNA Engage helps businesses better understand customer behaviour, measure campaign effectiveness, and optimise future communications.
Colin Neil, CEO of DNA Payments, said: “Every receipt is a chance to build stronger relationships and encourage future business. DNA Engage lets merchants go beyond traditional receipts by offering personalised digital experiences that foster loyalty and deliver actionable insights from every transaction.”
Rauf Heyldarli, Co-Founder and CEO of Taployo, added: “We’re delighted to partner with DNA Payments to bring digital receipts to merchants across the UK. Every receipt represents an opportunity to strengthen customer relationships, promote a merchant’s brand, and create meaningful engagement beyond the point of sale. This partnership is just the beginning of a broader vision to help merchants grow through digital engagement, loyalty, and AI-powered business insights.”
DNA Engage is now available to eligible DNA Payments merchants and can be activated directly through the DNA Payments Merchant Portal.