Mumbai, July 24: Aludecor Lamination Pvt. Ltd, a façade product manufacturer which is known for trendsetting innovations in the industry, utilized its 24th foundation day to launch a new series and the second phase of its industry-first Test Nahi Toh Trust Nahi TVC campaign.
The company has introduced another “never-seen-before” reengineered aluminium composite panel surface that interprets one of nature’s wonders. This time it was the craquelures of stones formed by geological aging. Christened Stonic, this series is positioned by the company through its catalogue as revealing “the poetry of ageing through delicate craquelure and layered depth.” The series is said to draw inspiration from the stone heritage of Harappan and Mohejo-daro, transforming an ancient legacy into a contemporary surface.
Available in seven shades, the series has been developed using what the company describes as its proprietary Spray Fusion technology. Stonic is expected to find applications across commercial, residential, hospitality and mixed use spaces, including facades, feature walls, entranceways, soffits, balcony fascia and ceilings.
Having created a flutter by being the first in the ACP industry to launch a TVC campaign – Test Nahi Toh Trust Nahi – in the beginning of the year, Aludecor used the foundation day occasion to launch an extension of the campaign. Called The Fikar-Free ACP, the campaign is informed by the most practical pain points of contractors and architects, hammering home that by imbibing the culture of using tested ACP one can be free of stress or fikar. The campaign is anchored by a surreal Fikar-Meter, the readings of which are influenced by real-world stress scenarios in fabrication. A series of quirky videos and on-ground activations have been rolled out.