Delhi, Apr 15: Citykart, a leading value fashion retailer, has announced a major milestone in its growth journey with the launch of 22 new stores across multiple states within a span of just 40 days.
The expansion reflects a geographically diversified approach with a strong focus on high-growth northern and central India markets. The company continues to fortify its presence in existing cities while strategically entering neighboring cities and adjoining states to build stronger regional clusters. This calibrated growth underscores Citykart’s commitment to deepening its footprint in high-potential markets and unlocking new territories. With this momentum, the brand is further strengthening its leadership in the value fashion segment, driven by accessibility, affordability, and relevance for aspirational consumers.
All new stores have been launched under the company-owned, company-operated (COCO) model, ensuring consistency in operations, merchandising, and customer experience. Each store has been designed to cater to local consumer preferences while maintaining the brand’s promise of affordability and accessibility.
As part of its scale-up strategy, Citykart is making significant investments in store development, underscoring its commitment to long-term growth and strengthening retail infrastructure. Alongside improving access to value fashion, the expansion is driving employment generation at the local level, contributing to economic growth and community development across markets.
Mr. Sudhanshu Agarwal, Co-Founder, Citykart: We realise that in most parts of our targeted states, the demand doesn’t need to be created—it needs to be understood and well served. “ The pace at which we are expanding today reflects the conviction we have always had in this market. For us, growth has never been about chasing numbers—it has been about building a brand that truly belongs to Bharat. Opening stores at this speed is not just momentum; it signals how deeply we understand the opportunity in front of us. We see this as the early stages of a much larger journey, where organized value retail will continue to evolve and expand. Our vision is to build Citykart into a platform that reaches millions of families, and this phase of growth reinforces our belief that we are on the right path, with the right model and the right intent.”
Mr. Rohit Agarwal, Co-Founder, Citykart: Our goal is simple: to make fashion accessible to a much larger base of consumers across India. We see this as the early stages of a much larger journey, where organized value retail will continue to evolve and expand. Our vision is to build Citykart into a platform that reaches millions of families, and this phase of growth reinforces our belief that we are on the right path, with the right model and the right intent.”
The rapid rollout comes amid sustained demand for value fashion in Tier II and III markets, where consumers are increasingly seeking organized retail experiences without compromising on affordability. Citykart’s strategy is aligned with these evolving consumption patterns, with a focus on accessibility, relevance, and operational agility. To support store performance and accelerate market penetration, the company is also deploying localized marketing initiatives, including transit branding and on-ground activations. These efforts are aimed at building strong brand recall and driving footfall, particularly in newly entered markets.
