New Delhi, August 12, 2026: The Continuing Education Programme (CEP), IIT Delhi, has opened admissions for Batch 05 of its Executive Programme in Brand Management, as organisations increasingly view brands not only as marketing assets but also as strategic drivers of customer preference, differentiation, and long-term business value.
Designed for working professionals, entrepreneurs and business leaders, the six-month programme aims to strengthen participants’ understanding of the fundamentals of brand management while integrating contemporary perspectives on AI in branding and marketing, digital and content marketing, consumer analytics and emerging technologies. The service partner for this programme is Jaro Education
The growing relevance of brand management is also reflected in the expanding market for specialist branding capabilities. The global Brand Management Solutions Market, valued at USD 5.2 billion in 2024, is projected to reach USD 12.4 billion by 2033 (source), indicating increasing organisational investment in structured brand management.
The programme has attracted professionals from diverse sectors. The latest cohort includes participants from Media & Publishing (20.7%), Hospitality & Retail (19.5%), Information Technology (13.4%), Healthcare & Life Sciences (11.6%), Education & Research (10.4%), Manufacturing (7.3%), Consulting & Professional Services (4.9%), and other sectors (12.2%), highlighting the cross-industry relevance of brand–management capabilities.
Commenting on the programme, Prof. Mahim Sagar, Professor and Former Head, Department of Management Studies, IIT Delhi, said: “Brands today are built through a combination of strategic thinking, consumer understanding, innovation and technology. As markets become increasingly dynamic and customer expectations continue to evolve, professionals need the ability to translate business strategy into sustainable brand value. This programme has been designed to equip participants with practical frameworks and contemporary perspectives that can be applied across industries and business contexts.”
The curriculum combines academic frameworks with practical learning through case studies, guest lectures, panel discussions and an industry-mentored capstone project. The programme also includes an immersive learning experience at the IIT Delhi campus, offering participants an opportunity to engage with faculty and peers. Participants will engage with areas including strategic brand management, consumer behaviour and insights, integrated brand communication, AI in branding and marketing, digital and content marketing, consumer analytics, brand innovation, luxury branding, global branding and brand leadership.
The programme is intended to help participants develop a broader understanding of brand-building, from interpreting consumer and market insights and using analytics to creating differentiated brand strategies, navigating digital channels and understanding the growing role of AI and emerging technologies in branding.
Programme Details
● Programme: Executive Programme in Brand Management – Batch 05
● Duration: Six months
● Mode: Live online weekend classes
● Campus Immersion: Immersive learning experience at the IIT Delhi campus
● Capstone Project: Industry-mentored capstone project
● Eligibility: Graduates from recognised universities and working professionals across branding, marketing, communications, entrepreneurship and related domains
● Certification: Certific
As businesses navigate fragmented consumer attention, new digital channels, AI-enabled marketing and evolving customer expectations, strategic brand management is becoming increasingly relevant across functions and industries. Through the programme, CEP, IIT Delhi aims to equip professionals with contemporary frameworks and applied perspectives in consumer insights, digital branding, and emerging technologies to approach brand management as a strategic business discipline.