SMITH FALLS, Ontario, April 23 — Canopy Growth Corporation (“Canopy Growth”, “Canopy” or the “Company”) (TSX: WEED) (Nasdaq: CGC) today announced a refresh of Tweed, one of Canada’s most recognizable cannabis brands, alongside a national summer campaign, “There’s a Tweed for That.”
In the Canadian flower category, consumers have had to commit to products they couldn’t see. New window bags for Tweed’s flower SKUs closes that gap, giving consumers a clear view of what they are buying, with improved potency and more accessible pricing across the portfolio.
The updated visual is simple, direct, and designed for the daily cannabis consumer who gravitates toward familiar formats, trusted effects, and brands that feel honest and authentic.
“From how we grow to how it arrives on shelf, Tweed has been rebuilt around what consumers and budtenders told us they wanted. We’ve improved potency, sharpened pricing, and introduced window bags so the product can speak for itself at the point of purchase. This is disciplined, consumer-led execution. It’s how brands build equity, and how they win,” said Luc Mongeau, Chief Executive Officer, Canopy Growth.
‘There’s a Tweed for That’
The summer campaign launches over the Victoria Day long weekend, the traditional kickoff to the Canadian summer. It spotlights Tweed’s updated portfolio, including three new flower strains and the popular Quickies pre-rolls:
- Tropical Gelato Slushie – a sweet, fruit-forward hybrid cross of Kush Mints x 91K that’s built for warm-weather sessions.
- Citrus Candy Cake – a smooth indica-dominant cross of LA Kush Cake x Triangle Kush, with bright citrus notes layered with a dessert-like finish
- GMO Jet Fuel – a bold sativa-dominant cross of GMO x (Lemon Thai x Jet Fuel Gelato), with a pungent profile for consumers who want intensity and depth
The full Tweed lineup spans whole and milled flower, Quickies pre-rolls, Liquid Diamond all-in-one and 510 vapes and softgels. A new milled format is slated to join the portfolio in summer 2026.
