Mumbai, Sep 18: Some indulgences are worth having twice. And when the soft, filled Britannia Treat Croissant meets the rich, chocolatey indulgence of Havmor Blockbuster, there is little reason to choose just one. The two favourites have come together to create the Croissant Blockbuster ice cream sandwich, a deliciously indulgent pairing that brings two distinct treats into one irresistible bite.
The collaboration takes the familiar croissant-and-ice-cream pairing a step further with the Croissant Blockbuster ice cream sandwich, bringing Britannia Treat Croissant and Havmor Blockbuster together in three combinations: Vanilla Croissant & Triple Choco, Mixed Fruit Croissant & Wild Berries, and Cocoa Croissant & Triple Chocolate. The soft, filled croissant meets the rich indulgence of Havmor Blockbuster, bringing contrasting textures and flavours together in one indulgent bite.
Sometimes, seeing the combination is all the persuasion you need, and the digital film captures the idea from start to finish, building up to the moment when the two indulgences come together.
Shekhar Agarwal, GM – Marketing, Cakes, Rusk and Croissant, Britannia, said,
“Consumers are always looking for new ways to enjoy their favourite treats, and this collaboration brings two favourites together and further elevates the experience. Britannia Treat Croissant and Havmor Blockbuster each bring their own distinct taste and appeal to the combination, creating a new way to enjoy them together. We are excited to democratise this experience for our consumers and see the pairing become part of consumers’ indulgent moments.”
Commenting on the collaboration, Rishabh Verma, CMO – Vice President Marketing, Havmor Ice Cream, said,
“Today, food is not just about taste; it is increasingly about discovery, experience and the excitement of trying something new. The viral croissant-ice cream trend is a great example of how consumers are turning simple food combinations into shareable moments. With Havmor Blockbuster and Britannia Treat coming together, we wanted to build on that excitement and create an indulgent experience that feels fresh, playful and distinctly relevant to today’s consumer. This collaboration reflects our continued focus on creating innovative formats that make ice cream more experiential and give consumers new reasons to engage with the brand.”
The Britannia Treat Croissant and Havmor Blockbuster Ice Cream Sandwich will be available for a limited time at select Havmor parlours across Ahmedabad, Delhi and Mumbai, and as a combo on Zepto, allowing consumers to enjoy the pairing at Havmor parlours or from the comfort of home.