Varanasi, Sep 10: Blackberrys, one of India’s menswear brands, has further strengthened its presence in Uttar Pradesh with the launch of its new store in Maldahiya, Varanasi. The launch brings Blackberrys’ contemporary menswear offering to consumers in Varanasi, with the store showcasing the brand’s latest Autumn Winter 2026 collection, AW ’26 – Winning in Progress.
The launch adds to Blackberrys’ growing retail network in Uttar Pradesh, where the brand currently operates 62 stores across 39 cities. Known for its rich cultural heritage and significance as one of India’s most prominent cities, Varanasi today represents a dynamic consumer market, with a growing urban audience that is increasingly seeking modern fashion while valuing quality, craftsmanship and versatility.
AW’26 draws from the idea that every achievement is a step towards what comes next. The collection reflects the mindset of the contemporary Indian man, who continues to evolve, take on new opportunities and set new benchmarks for himself. With Winning in Progress, Blackberrys captures this spirit of continuous growth, where each milestone becomes the beginning of the next chapter. The AW’26 collection was recently unveiled at the Blackberrys store in Connaught Place, New Delhi, with actor Vikrant Massey showcasing the collection and bringing its theme of ambition, evolution and continuous progress to life.
Purvaa Kapadia, VP – Brand Experience, Blackberrys, said:
“Our retail expansion is increasingly focused on taking Blackberrys to consumers in emerging markets, particularly across Tier 2 and Tier 3 cities, where we see a growing appetite for branded and contemporary menswear. Varanasi is an important market in this journey, and the launch of our new store in Maldahiya allows us to bring our latest collections at more touchpoints in the city. AW’26 – Winning in Progress reflects our understanding of the modern Indian man and his evolving lifestyle, with styles that bring together sophistication, versatility and contemporary design.”
The new Blackberrys store is now open at Maldahiya, Varanasi, offering the AW’26 collection and the brand’s wider range of menswear. The collection is also available across Blackberrys stores nationwide and online at blackberrys.com.