Mumbai, Aug 26: Bertolli, the world’s number one olive oil brand and part of Deoleo’s global portfolio, is expanding its presence in India. Founded in Tuscany in 1865, the brand is building on its longstanding olive oil expertise with the launch of Bertolli Dress & Drizz and Bertolli Airfryer Olive Oil Spray in India. Both are being introduced to Indian consumers for the first time, combining Bertolli’s heritage with innovative formats that bring greater convenience and ease to everyday olive oil use.
India’s olive oil market is valued at approximately ₹880 crore and is growing at around 8% annually, driven by rising health awareness and growing interest in premium food choices. As the category grows, consumers are also exploring different ways to bring olive oil into the foods they already enjoy.
Bertolli Dress & Drizz brings a little more fun to the way consumers use olive oil. The extra virgin olive oil comes in a distinctive recycled plastic squeeze bottle with textured sides for a comfortable one-hand grip and a rotating nozzle for easy, precise drizzling. Just squeeze, drizzle and dress across a wide range of familiar foods, from toast, dosa, eggs and pancakes to sandwiches, pasta, pizza and rice bowls. It can also be used to finish salads, paneer, roasted vegetables and snacks such as makhana, as well as drizzled over desserts.
Bertolli Airfryer Olive Oil Spray marks the brand’s first olive oil spray specifically for air frying, tapping into the growing popularity of air fryers in Indian kitchens. As per SNS Insider, India sold around 2.3 million air fryers in 2025, reflecting the growing adoption of the appliance among Indian consumers. The non-aerosol spray delivers a fine mist to lightly coat food before air frying, with around 2 calories per spray, making it easy to apply olive oil to vegetables, paneer, snacks and other foods prepared using the method.
The launch brings Bertolli’s olive oil expertise into formats that reflect the changing ways consumers are preparing and enjoying food in India, while giving them more ways to experiment with olive oil across familiar foods.
Satarupa Majumdar, Marketing Director, Deoleo India, said:
“India is at an important stage in the evolution of the olive oil category, with consumers increasingly looking for quality, convenience and products that fit seamlessly into their everyday lives. With Bertolli Dress & Drizz and Bertolli Airfryer Olive Oil Spray, we are bringing new formats to India for the first time, giving consumers more choice in how they use olive oil. This format innovation reflects Bertolli’s focus on understanding evolving consumer preferences and making premium products more accessible and relevant, particularly to younger consumers. We see significant potential to grow the category by creating new consumption occasions and helping more consumers make informed choices.”
Bertolli Dress & Drizz and Bertolli Airfryer Olive Oil Spray are now available on Amazon, Blinkit and through premium gourmet outlets.