May 07: As India prepares for one of its harshest summers in recent years, with temperatures in several regions projected to touch nearly 50°C, the impact of extreme heat is becoming impossible to ignore. Responding to this growing crisis, Berger Paints India Ltd., the country’s second-largest paint company and a leader in protective coatings, is sharpening its focus on its Kool range — an innovative portfolio of heat-reflective coatings designed to reduce heat absorption and improve indoor comfort, Meanwhile, the company is rolling out a multi-pronged initiative that combines community intervention and storytelling to drive awareness around preventive cooling.
Taking this effort beyond individual households, Berger Paints has rolled out a school transformation and cooling initiative across 30 government schools in Uttar Pradesh and Rajasthan, with implementation support from Smile Foundation. Through the application of heat-reflective coatings from the Kool range, the initiative aims to create significantly cooler and more conducive learning environments for students in regions most affected by extreme heat. The intervention is expected to support student well-being, improve attendance, and enhance the overall classroom experience during peak summer months.
To further amplify the message, Berger Paints has launched a powerful brand film showcasing the transformative impact of its Kooling Solution range, including Berger Anti Dustt Kool and Berger Roof Kool & Seal, designed to reduce heat absorption across exterior walls and rooftops, along with Berger Tank Kool that helps keep water tanks cooler during peak summers. The film highlights the importance of proactive cooling in everyday life, featuring heartfelt testimonials from teachers and principals who have witnessed students thrive in the improved environment. Juxtaposing the harsh outdoor heat with cooler, more hopeful classroom interiors, it captures children learning and playing in comfort, reinforcing Berger Paints‘ promise of protection and well-being. The film concludes with the brand’s signature line, “Paint your imagination,” and will be amplified across Berger’s digital and social platforms.
This integrated approach of combining product innovation, on-ground intervention, and storytelling, underscores Berger Paints’ commitment to driving a shift towards preventive cooling solutions. As climate patterns continue to evolve, the Kool range is positioned to support both households and communities in adapting to rising temperatures in a more practical and sustainable manner.
Mr. Abhijit Roy, MD & CEO of Berger Paints India Limited, said, “At Berger Paints, we believe innovation must translate into real-world impact. The Kool range is designed not just for homes, but for communities that are increasingly vulnerable to extreme heat. Through our school initiative, we are working towards creating more comfortable learning environments, and with our upcoming campaign, we hope to encourage wider adoption of practical and sustainable cooling solutions.”
