Aug 3: Walk into a Mad Over Donuts outlet, enjoy a waffle from The Belgian Waffle Co., or pick up a cake from your neighbourhood bakery, and there’s a good chance the product was manufactured by Pristine, the bakery division of Allana Consumer Products Limited.
As India’s organised bakery industry continues to expand, bakery brands are increasingly partnering with specialised manufacturers that combine artisan craftsmanship with industrial-scale production. These partnerships help brands maintain consistent quality, accelerate innovation, and scale efficiently across markets.
Pristine has emerged as one of these trusted partners. The company is the exclusive manufacturing partner for Mad Over Donuts and The Belgian Waffle Co. It also supplies bakery products to Krispy Kreme India, Merwans stores across Mumbai, Monginis outlets in Ahmedabad, and several bakery brands and independent retailers across the country.
Beyond finished products, Pristine supports the wider bakery ecosystem through bakery ingredients, premixes, customised product solutions, and technical expertise. Today, the company serves more than 7,000 active bakery customers across national café chains, organised bakery brands, regional bakeries, HORECA businesses, distributors, retailers, and home-baking entrepreneurs.
The company’s manufacturing capabilities include more than 70 SKUs and a production capacity of 100 tonnes per day. Its R&D and bakery applications teams also develop 10–12 new products and customised customer solutions every year to address changing consumer preferences.
“Today’s bakery businesses need more than manufacturing capacity—they need partners who can innovate alongside them,” said Naveen Hinduja, General Manager – Pristine, Allana Consumer Products Limited. “Our skilled bakers and product development teams work as an extension of our customers’ businesses, combining artisan craftsmanship with advanced manufacturing to create products consumers love and trust.”
As demand for premium and innovative bakery products grows, Pristine continues to strengthen its position as a long-term manufacturing and innovation partner, helping bakery brands scale with consistency, quality, and speed across India. The company remains focused on expanding its manufacturing capabilities, investing in research and development, introducing innovative bakery ingredients and finished products, strengthening its presence across organised retail, café chains, quick-service restaurants and HORECA, and supporting customers with reliable, high-quality bakery solutions as the sector continues to evolve.